Paid Digital Media Specialist — ROI & Analytics

SilkRoad; Adelaide; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Free RAA premium road service

RAA Rewards Program

Discounts on RAA products

Flexible work arrangements

Training & Development opportunities

Wellbeing facilities and Corporate HC

Study Support Program

Job summary

RAA’s in-house digital media team is seeking a Digital Media Specialist to plan and execute paid digital campaigns for Insurance and Financial Services. Based in the Adelaide CBD, this full-time role focuses on driving commercial outcomes through multichannel campaigns and data-driven optimization.

You will lead paid media across social, programmatic, display, and SEM, collaborating with internal teams to align with growth strategies and organisational goals. A high-performing culture awaits.

Qualifications

• 5+ years of demonstrated experience in marketing or media, with a focus on digital performance campaigns.
• Experience working in a digital media role at a media agency highly desirable.
• Hands-on experience with planning and implementing a successful digital strategy, digital campaigns and analysis.
• Exceptional analytical and problem-solving skills with the ability to interpret data and generate actionable insights.
• Familiarity with Google Ads, Meta, TikTok, DV360, CM360 and Microsoft Ads.

Responsibilities

• Develop and execute all paid digital media for assigned product streams, aligning to growth strategies and the organisation's goals and objectives.
• Monitor and optimise all campaigns to maximise ROI, including ad performance, bid management, audience management and ad copy testing.
• Utilise analytics tools to measure and analyse digital marketing performance, providing insights and recommendations for continuous improvement.
• Develop and maintain relationships with media agencies, publishers and other vendors.
• Collaborate with other teams in the Business Unit to ensure objectives, optimisation strategies, target audiences and key messages are clear.
• Plus much more, found in the position description here.

Skills

Paid media

Analytics

Campaign optimization

Collaboration

Tools

Google Ads

Meta

TikTok

DV360

CM360

Microsoft Ads

Job description

RAA’s in-house digital media team is seeking a Digital Media Specialist to plan and execute paid digital campaigns for Insurance and Financial Services. Based in the Adelaide CBD, this full-time role focuses on driving commercial outcomes through multichannel campaigns and data-driven optimization.

You will lead paid media across social, programmatic, display, and SEM, collaborating with internal teams to align with growth strategies and organisational goals. A high-performing culture awaits.