Digital Media Manager

Stockman Steaks Pty Ltd; Melbourne; Hybrid; AUD 90,000 - 130,000; Full time

Job summary

Stockman Steaks Pty Ltd, a premium Australian D2C meat delivery brand, seeks a Digital Media Manager to own our multi-channel marketing performance. You will plan, launch, and optimise campaigns across Google, Meta, Pinterest, and programmatic channels, while shaping our growth strategy and budget allocation.

You will lead Klaviyo and SMS marketing programs, implement SEO initiatives, monitor ROAS and CAC, and collaborate with leadership to drive tangible business growth from Melbourne-based

Qualifications

• 3-5+ years in a Digital Media Manager or Senior Performance Marketer role in a D2C e-commerce environment.
• Hands-on experience with Google Ads Manager, Microsoft Advertising, Meta Ads, Pinterest Ads, and Shopify.
• Advanced proficiency in Klaviyo and SMS marketing platforms.
• Strong GA4, pixel tracking, attribution modelling, and understanding of unit economics.

Responsibilities

• Plan, launch, and optimize Google Ads, Shopping campaigns and ads across Meta, TikTok, Pinterest, and DSPs.
• Design and optimize Klaviyo flows and high-impact SMS campaigns.
• Implement SEO strategies to boost organic rankings and domain authority.
• Monitor ROAS, CAC, CPC, and LTV; manage monthly budgets and report insights.
• Set promotional calendar and brief creatives/landing pages aligning CAC targets.

Skills

Digital marketing

Growth budgeting

Analytics & attribution

Strategic planning

Cross-functional collaboration

Tools

Google Ads Manager

Microsoft Advertising

Meta Ads

Pinterest Ads

Programmatic DSPs

Shopify

Klaviyo

SMS platforms

GA4

Pixel tracking

Attribution modelling

Job description

We are looking for an experienced, data-driven and commercially minded Digital Media Manager to take end-to-end ownership of our digital marketing operations. Working closely with leadership, you will plan, execute, and optimize multi-channel performance marketing campaigns across paid search, social, programmatic display, and owned retention channels (Klaviyo and SMS). You will manage growth budgets, track blended business metrics, monitor key unit economics, and directly shape our overarching digital acquisition strategy.

Key responsibilities

• Plan, launch, and optimize high-converting Google Ads, Performance Max, and Shopping campaigns, alongside performance ads across Meta, TikTok, Pinterest, and programmatic display networks.
• Design and optimize automated Klaviyo lifecycle flows (welcome, cart abandonment, win-back, subscription portal updates) and high-impact SMS campaigns.
• Implement technical, on-page, and off-page SEO strategies to scale organic search rankings and domain authority across core product categories.
• Monitor Blended ROAS, Customer Acquisition Cost (CAC), CPC, and LTV. Manage monthly budget allocation efficiently and present comprehensive performance insights to leadership.
• Help set the promotional calendar, brief high-performing ad creatives and landing pages, and align customer acquisition targets with business growth goals.

About you

• 3-5+ years in a Digital Media Manager or Senior Performance Marketer role within a direct-to-consumer (D2C) e-commerce environment.
• Hands-on expertise with Google Ads Manager, Microsoft Advertising, Meta Ads, Pinterest Ads, Programmatic DSPs, and Shopify operations.
• Advanced proficiency in Klaviyo and SMS marketing platforms.
• Advanced skills in GA4, pixel tracking, attribution modelling, and a strong understanding of unit economics, margins, and budget management.
• A genuine passion for clean food, sustainable Australian agriculture, and premium culinary experiences.
• Autonomy and end-to-end ownership over high-impact digital channels in a fast-growing, premium brand environment.
• Flexible hybrid or remote working arrangements based in Melbourne.
• Direct collaboration with company leadership to drive tangible business growth.

About us

Stockman Steaks is a premier Australian direct-to-consumer e-commerce meat delivery company. We deliver 100% pasture-raised, grass-fed proteins and clean, additive-free products directly to customers' doors. We pride ourselves on clean ingredients, absolute sourcing transparency, superior eating quality and an uncompromising customer experience.