Digital Performance Marketing Manager

Early Settler Group; Melbourne; On-site; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Hybrid Working

Amazing employee discounts

Job summary

Early Settler is seeking a Digital Performance Marketing Manager to drive profitable growth across Australia and New Zealand. You will lead paid and performance media strategies, reporting to the Head of E-Commerce, and optimise campaigns across search, social, display and emerging channels.

You will manage media investment with ROAS focus, collaborate with Ecommerce, Brand, CRM, Retail and Category teams, and use data-driven testing to improve performance.

Qualifications

• 5–7 years’ experience in digital marketing or performance media in retail/ecommerce.
• Proven multichannel campaigns management with measurable outcomes.
• Strong knowledge of paid search, paid social, display and related channels.
• Experience interpreting data/ROI and turning insights into recommendations.
• Experience with agency partners and driving accountability.

Responsibilities

• Own planning, execution and optimisation of performance campaigns across AU & NZ.
• Manage media investment with a focus on ROAS and acquisition efficiency.
• Lead acquisition, retargeting and full-funnel campaigns aligned to priorities.
• Partner with Ecommerce, Brand, CRM, Retail and Category teams to action insights.
• Use data and testing to continually improve channel performance.
• Manage agencies and platforms with clear accountability.
• Provide reporting, attribution, forecasting and performance insights.
• Identify new opportunities and channels to accelerate growth.

Skills

Digital marketing

Performance media

Multi-channel campaigns

ROAS optimization

Analytics

Stakeholder management

SEO knowledge

Ecommerce knowledge

Shopify Plus

GA4

SA360

Meta Ads

Lexer

Searchspring

CRM platforms

Salesforce

Klaviyo

Emarsys

Dot Digital

Tools

Shopify Plus

GA4

SA360

Meta Ads

Lexer

Searchspring

Job description

Since 1985, we've been helping Australians and New Zealanders create homes they love. Today, with more than 70 stores across Australia and New Zealand, we’re known for stylish, affordable and built-to-last furniture and homewares.

We are more than a retailer - we're a growing, dynamic retail business driven by creativity, customer focus and a passion for making beautiful living accessible to everyone.But what truly sets us apart isn’t just our product range - it’s our people and the way we work together.

We’re currently looking for a Digital Performance Marketing Manager to join our Marketing & Customer Experience team for a 12-month fixed term contract.

What is the Role?

The Digital Marketing Manager is responsible for driving profitable growth in traffic, customer acquisition and revenue contribution through data-led performance marketing strategies across Early Settler’s digital channels.

Reporting to our Head of E-Commerce, you’ll take the lead on our paid and performance media strategy across paid search, paid social, display, affiliates and emerging channels.

You will:

• Own the planning, execution and optimisation of performance marketing campaigns across AU & NZ
• Manage media investment with a clear focus on ROAS (revenue generated from advertising spend), acquisition efficiency and commercial outcomes
• Lead acquisition, retargeting and full-funnel campaigns aligned to trading and seasonal priorities
• Partner closely with Ecommerce, Brand, CRM, Retail and Category teams to turn insights into action
• Use data, testing and experimentation to continually improve channel and campaign performance
• Manage agency partners and digital platforms, keeping performance and accountability front and centre
• Bring clarity to reporting, attribution, forecasting and performance insights
• Identify new opportunities, channels, tools and ways of working that can accelerate digital growth

Why you’ll love working with us

When you choose to work at Early Settler, you’ll be empowered to think differently, contribute ideas, and be part of a team that supports and inspires each other. Our values shape how we support each other, serve our customers and grow as a business - we believe “how” we work is just as important as “what” we achieve.

In addition, you will have:

• - Amazing employee discounts – Enjoy amazing employee discounts across our fabulous products. Fair warning: you may find yourself wanting to redecorate every room!
• - Make your mark – Join us for 12 months and bring your expertise, ideas and energy to a fun, collaborative digital function, working across Ecommerce, Brand, CRM, Retail and Category.
• - Hybrid Working – Enjoy a hybrid working model with two days working from home, giving you the flexibility to balance focus time with connection and collaboration.

Who we are looking for?

We are looking for a digital performance marketer who enjoys being close to the numbers but knows that great performance marketing is about more than dashboards and ROAS.

You’ll bring:

• 5–7 years’ experience in digital marketing or performance media, ideally across retail, ecommerce, agency or omnichannel environments
• Proven experience managing multi-channel campaigns and delivering measurable commercial outcomes
• Strong knowledge of paid search, paid social, display and broader digital performance channels
• Experience interpreting data, analysing ROI and turning insights into clear recommendations
• Strong stakeholder and project management skills, with the ability to work across multiple teams and priorities
• Experience managing agency partners and driving accountability
• Strong SEO and ecommerce knowledge
• Experience with platforms such as Shopify Plus or equivalent, GA4, SA360, Meta Ads, Lexer and Searchspring
• Experience with CRM and marketing automation platforms such as Salesforce, Klaviyo, Emarsys or Dot Digital
• A curious, commercial mindset and a genuine interest in testing, learning and finding better ways to do things