Melbourne Hybrid Digital Media Manager - Growth Performance

Stockman Steaks Pty Ltd; Melbourne; Hybrid; AUD 90,000 - 130,000; Full time

Job summary

Stockman Steaks Pty Ltd, a premium Australian D2C meat delivery brand, seeks a Digital Media Manager to own our multi-channel marketing performance. You will plan, launch, and optimise campaigns across Google, Meta, Pinterest, and programmatic channels, while shaping our growth strategy and budget allocation.

You will lead Klaviyo and SMS marketing programs, implement SEO initiatives, monitor ROAS and CAC, and collaborate with leadership to drive tangible business growth from Melbourne-based

Qualifications

• 3-5+ years in a Digital Media Manager or Senior Performance Marketer role in a D2C e-commerce environment.
• Hands-on experience with Google Ads Manager, Microsoft Advertising, Meta Ads, Pinterest Ads, and Shopify.
• Advanced proficiency in Klaviyo and SMS marketing platforms.
• Strong GA4, pixel tracking, attribution modelling, and understanding of unit economics.

Responsibilities

• Plan, launch, and optimize Google Ads, Shopping campaigns and ads across Meta, TikTok, Pinterest, and DSPs.
• Design and optimize Klaviyo flows and high-impact SMS campaigns.
• Implement SEO strategies to boost organic rankings and domain authority.
• Monitor ROAS, CAC, CPC, and LTV; manage monthly budgets and report insights.
• Set promotional calendar and brief creatives/landing pages aligning CAC targets.

Skills

Digital marketing

Growth budgeting

Analytics & attribution

Strategic planning

Cross-functional collaboration

Tools

Google Ads Manager

Microsoft Advertising

Meta Ads

Pinterest Ads

Programmatic DSPs

Shopify

Klaviyo

SMS platforms

GA4

Pixel tracking

Attribution modelling

Job description

Stockman Steaks Pty Ltd, a premium Australian D2C meat delivery brand, seeks a Digital Media Manager to own our multi-channel marketing performance. You will plan, launch, and optimise campaigns across Google, Meta, Pinterest, and programmatic channels, while shaping our growth strategy and budget allocation.

You will lead Klaviyo and SMS marketing programs, implement SEO initiatives, monitor ROAS and CAC, and collaborate with leadership to drive tangible business growth from Melbourne-based