Digital Marketing Manager

Georgiemane Pty; Sydney; On-site; AUD 90,000 - 130,000; Full time

Job summary

Georgiemane is seeking an experienced Digital Marketing Manager to lead profitable growth across paid advertising, customer retention and ecommerce conversion.

You will develop and execute our digital marketing strategy, turn customer insight into effective campaigns and take ownership of commercial results across international markets. This is a hands-on role with a strong focus on Meta advertising and Google Ads, plus continuous testing.

Qualifications

• Experience leading digital marketing in ecommerce, with emphasis on paid ads, email/SMS, and SEO coordination.
• Ability to drive profitable growth across international markets and product launches.
• Hands-on expertise with Meta campaigns, Google Ads, and conversion optimization.

Responsibilities

• Manage and optimise Meta campaigns with testing and scaling.
• Oversee Google Search, Shopping and Performance Max campaigns and budgets.
• Plan campaigns for sales events, product launches, and bundles with purchase incentives.

Skills

Meta advertising

Google Ads

Shopify

Klaviyo

Analytics

TikTok ads

AI tools

Campaign optimization

Tools

Shopify

Google Analytics

Klaviyo

Merchant Center

Job description

Position title: Digital Marketing Manager

Reports to: Managing Director

Location: Prestons, NSW 2170

Employment: Full-time

Hours: Monday to Friday, 8am to 4pm

About the role

Georgiemane is looking for an experienced Digital Marketing Manager to lead profitable growth across paid advertising, customer retention and ecommerce conversion.

Working closely with the Managing Director, you will develop and execute our digital marketing strategy, turn customer insight into effective campaigns and take ownership of commercial results. This is a hands‑on role with a strong focus on Meta advertising in the Andromeda era, Google Ads and continuous testing across our international markets.

Key responsibilities

• Manage and optimise Meta campaigns, applying a deep understanding of Andromeda to creative testing, campaign strategy and profitable scaling.
• Manage Google Search, Shopping and Performance Max, including product feeds, conversion measurement and budget allocation, distinguishing new-customer acquisition from existing brand demand.
• Plan sales events, everyday trading and product launches, coordinating campaigns, landing pages, bundles and gifts with purchase against stock and margin.
• Work with the Partnerships Lead on performance briefs and creative testing, feeding results back to creators, editors and designers.
• Lead the agreed email and SMS strategy, campaigns, segmentation and lifecycle flows, coordinating execution with the team and supporting specialists.
• Improve Shopify conversion and merchandising through landing‑page, product‑page, cart and checkout testing, working with designers and developers.
• Manage budgets and report on acquisition cost, revenue, repeat purchasing and contribution margin, reconciling platform reporting with business results.
• Coordinate SEO and useful product content with content and technical support, maintaining brand consistency and approved product claims.
• Use AI and automation to improve research, creative production and reporting; evaluate emerging advertising and shopping opportunities through measured tests.
• Work with external media buyers and agencies under clear responsibilities, managing any agreed transition of paid advertising in-house.
• Advanced, hands‑on Meta expertise, including a deep understanding of Andromeda and practical experience adapting creative and campaign strategy to Meta's evolving delivery systems.
• Recent, verifiable ecommerce results from Meta and Google campaigns you personally managed. Be able to explain spend, timeframes, decisions, commercial outcomes and your contribution.
• Strong Google Ads expertise across Search, Shopping and Performance Max, including Merchant Center, product feeds and conversion tracking.
• Strong commercial judgement across acquisition cost, contribution margin, customer value and budget management.
• Working knowledge of Shopify, Google Analytics and lifecycle marketing platforms such as Klaviyo, with an understanding of attribution and tracking.
• Ability to brief effective creative, use AI tools practically, manage priorities and communicate clearly.
• Beauty, haircare or comparable consumer ecommerce experience, including international growth and product launches.
• Experience with TikTok or other additional paid channels. Awareness of ChatGPT Ads and the ability to run measured pilots; direct ChatGPT Ads experience is welcomed but not essential.

What success looks like

In your first three months, establish a clear performance baseline and agreed priorities, run focused growth tests, and build a consistent reporting and creative-feedback rhythm. Live campaign management and urgent improvements begin alongside this work, with targets agreed with the Managing Director.

The opportunity

You will have direct access to the Managing Director, ownership of digital growth priorities and support from our Partnerships Lead, creative team and technical specialists. You will help shape how Georgiemane acquires and retains customers across international markets.