Digital Marketing Lead

Randstad; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

Randstad partners with a globally recognized Australian lifestyle brand to recruit a Digital Performance Marketing Lead based in Sydney. You will own global paid channels, scale multi‑region campaigns, and drive user acquisition with large budgets to optimize CAC and ROAS.

Reporting alongside the Senior E-commerce Manager, you will collaborate with design, CRM, and analytics teams to test, measure, and iterate.

Qualifications

• 4+ years in a dedicated performance marketing or digital media role (in-house brand or agency).
• Hands-on experience scaling profitable campaigns across Meta, Google/YouTube, TikTok, and Affiliate networks.
• Experience managing multi-currency, multi-region paid media setups (AU, US, UK, EU).
• Creative-first mindset with ability to brief and iterate platform-native ad assets.
• Proficient in GA4, ad platform analytics, keyword research/copywriting, and basic attribution frameworks.
• Clear communicator who translates data into actionable commercial insights.

Responsibilities

• Ownership and optimization of paid channels globally (Paid Search, Paid Social, Display, YouTube, TikTok, Affiliates).
• Manage budgets, forecasts, and KPIs (Sessions, CPA, CAC, ROAS) across AU, US, UK, EU.
• Scale affiliate strategy, nurture publishers in AU & US, acquire new partners.
• Collaborate with design/content teams to brief performance-driven creative.
• Use GA4 and reporting to track health, run A/B tests, and refine attribution models.
• Work with CRM to attract high-LTV customers and balance brand vs performance.

Skills

Paid media

GA4 analytics

Meta & Google

Affiliate networks

Global campaigns

Tools

Google Ads

Meta Ads

TikTok Ads

Job description

I am currently partnering with an iconic, globally recognized Australian lifestyle brand celebrated for its vibrant products and design-led range. With a footprint spanning over 100 countries and major international retail stockists, their direct-to-consumer e-commerce presence across AU, US, UK, and EU markets continues to scale rapidly.

On their behalf, I am searching for a high-energy, results-obsessed Digital Performance Marketing Lead to drive user acquisition, scale multi-channel performance, and fuel global digital growth.

Reporting directly alongside the Senior E-commerce Manager, you will take full ownership of global paid channels, working with significant budgets to optimize customer acquisition costs (CAC), elevate ROAS, and future-proof channel strategy through data, testing, and creative innovation.

About the Client & Opportunity

I am currently partnering with an iconic, globally recognized Australian lifestyle brand celebrated for its vibrant products and design-led range. With a footprint spanning over 100 countries and major international retail stockists, their direct-to-consumer e-commerce presence across AU, US, UK, and EU markets continues to scale rapidly.

On their behalf, I am searching for a high-energy, results-obsessed Digital Performance Marketing Lead to drive user acquisition, scale multi-channel performance, and fuel global digital growth.

Reporting directly alongside the Senior E-commerce Manager, you will take full ownership of global paid channels, working with significant budgets to optimize customer acquisition costs (CAC), elevate ROAS, and future-proof channel strategy through data, testing, and creative innovation.

Key Responsibilities

• Performance Channel Ownership: Strategy, execution, and daily/weekly optimization of paid channels globally (Paid Search, Paid Social, Display, YouTube, TikTok, Affiliates).

• Budget & ROI Management: Own paid media budgets, forecasts, and KPIs (Sessions, CPA, CAC, ROAS), phasing investments to maximize revenue across AU, US, UK, and EU markets.

• Global Affiliate Program: Scale and optimize the affiliate marketing strategy, nurturing key publisher relationships in AU & US while acquiring new partners.

• Creative Collaboration: Partner closely with in-house design and content teams to brief performance-driven ad creative, running continuous feedback loops to refine creative efficiency.

• Data, Analytics & Attribution: Leverage GA4 and native reporting to track campaign health, run A/B testing, conduct brand/conversion lift studies, and refine multi-touch attribution models.

• Customer Lifetime Value (LTV): Work alongside CRM leads to attract high-intent, high-LTV customers and balance upper-funnel brand building with lower-funnel performance.

• Platform Relationships & Innovation: Manage key direct relationships with Meta, Google, and media partners, testing new tech features, ad formats, and compliance protocols.

About You

• Experience: 4+ years in a dedicated performance marketing or digital media role (in-house brand or agency background).

• Platform Mastery: Hands-on experience scaling profitable campaigns across Meta, Google/YouTube, TikTok, and Affiliate networks.

• Global Mindset: Experience or strong comfort managing multi-currency, multi-region paid media setups (AU, US, UK, EU).

• Creative-First Performance: Deep belief that creative is the single biggest performance lever; strong ability to brief and iterate platform-native ad assets.

• Analytics Sharpness: Proficient in GA4, ad platform analytics, keyword research/copywriting, and basic attribution frameworks.

• Agility & Communication: Clear communicator who can translate data into actionable commercial insights and pivot quickly to trading conditions.

What's on Offer

• Lead performance strategy for a globally loved, design-forward Australian brand.

• Work across multi-region campaigns with high autonomy and real influence over media spend.

• Dynamic, highly creative workspace based in Sydney with competitive compensation and employee perks.

• Significant scope to innovate around new channels, tech integration, and media tactics.

At Randstad, we are passionate about providing equal employment opportunities and embracing diversity to the benefit of all. We actively encourage applications from any background.