Marketing Manager

Bilba Group; Toowoomba Regional; On-site; AUD 90,000 - 120,000; Full time

Job summary

Austral Ag is seeking a Marketing Manager to lead hands-on marketing across digital, traditional, content and campaigns. You will work with senior management to turn commercial priorities into practical campaigns that drive sales, customer acquisition and brand growth.

You’ll direct the in-house Content Creator and coordinate agencies, media providers and suppliers on promotions, events and campaigns, while measuring performance and ROI to continually improve results.

Qualifications

• Experience in a hands-on marketing role across digital and traditional channels.
• Strong campaign planning and execution skills.
• Hands-on experience with email marketing platforms (e.g., Klaviyo) and social/ads management.

Responsibilities

• Plan and execute integrated marketing campaigns across digital and traditional channels.
• Develop marketing calendars around promotions, product launches, and seasonal activity.
• Build and manage email campaigns, segments, and automations.
• Set up and optimise Meta advertising and Google Ads (in-house or with partners).
• Coordinate content creators, agencies and external partners.
• Monitor spend and measure performance against sales, leads and ROI.
• Support eCommerce initiatives and grow online sales.

Job description

Hands-on marketing role across digital, traditional, content and campaigns

Austral Ag is a growing agricultural retail and eCommerce business supplying products to farmers, rural businesses and customers across Australia.

We’re looking for an experienced Marketing Manager to take a hands-on role in planning and delivering marketing activity across our business and associated brands.

This isn’t a role for someone who wants to simply manage agencies and delegate the work.

We need a well-rounded marketer who can develop the campaign, choose the right channels and then get in and make it happen - whether that means building a Klaviyo campaign, setting up Meta ads, briefing our Content Creator, coordinating radio or print advertising, working with suppliers on a promotion, or reviewing the results afterwards.

The Role

Working with senior management and teams across the business, you’ll help turn our commercial priorities into practical marketing campaigns that drive sales, customer acquisition and brand growth.

You’ll also provide day-to-day direction to our in-house Content Creator and coordinate agencies, media providers, suppliers and other external partners where required.

Your role will include:

• Planning and executing integrated marketing campaigns across digital and traditional channels
• Developing the marketing calendar around promotions, product launches, seasonal activity and key agricultural periods
• Personally building and managing Klaviyo email campaigns, customer segments and automations
• Setting up, managing and optimising Meta advertising
• Managing Google Ads directly and/or working with specialist agency support
• Coordinating TV, radio, print and outdoor advertising where appropriate
• Managing and briefing our in-house Content Creator
• Coordinating social media and content activity
• Working closely with eCommerce on campaigns, promotions and opportunities to grow online sales
• Developing supplier-supported and co-funded marketing campaigns
• Coordinating partnerships, sponsorships, events and relevant industry activity
• Managing agencies, media providers and other marketing partners
• Monitoring marketing spend and measuring performance against sales, leads, conversion, customer acquisition and return on investment
• Using results and customer insights to continually improve what we do

About You

We’re not necessarily looking for someone who has done everything on the list above. We are looking for a commercially minded, practical marketer who understands how the different parts of marketing work together.

Ideally, you’ll bring:

Experience in a Marketing Manager, Senior Marketing Coordinator or similar hands-on role

Broad experience across digital and traditional marketing

Strong campaign planning and execution skills

Hands-on experience with Meta Ads Manager

Experience with Klaviyo or another email/CRM platform

A good understanding of Google Ads and digital performance marketing

Experience working with traditional media such as radio, TV, print or outdoor

The ability to brief and manage content creators, agencies and external partners

Strong written communication and copywriting skills

An understanding of eCommerce and how marketing contributes to online sales

The ability to interpret campaign performance and make decisions based on commercial results

Strong organisation and the ability to manage multiple campaigns and priorities

Experience in agriculture, rural, retail or eCommerce would be highly regarded, but isn’t essential.

Why Join Austral Ag?

This is an opportunity to take on a broad marketing role where you can genuinely influence how we market and grow the business.

You’ll have an in-house Content Creator to work with, access to external specialists where required, and the opportunity to work across everything from digital campaigns and eCommerce through to traditional media, supplier promotions and agricultural events.

Most importantly, we’re looking for someone who wants to see the commercial results of their work - not just produce reports on clicks and impressions.

If you’re a marketer who enjoys coming up with the idea and rolling up your sleeves to deliver it, we’d love to hear from you.