Digital Marketing Specialist

Gybe Consulting; Brisbane; Hybrid; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Hybrid working

Onsite parking

Company laptop

Regular team events

Values-driven culture

Job summary

Gybe Consulting is seeking a Digital Marketing Specialist to own the digital engine across a growing portfolio of brands. You will manage paid media, tracking, and automation to drive measurable results, reporting insights to inform decisions and optimise conversions.

In this role, you’ll own Meta, Google Ads, and LinkedIn campaigns, refine tracking with GA4 and GTM, and build HubSpot lead nurturing. A data-driven mindset and cross-brand coordination are essential for success.

Qualifications

• Hands-on Meta advertising experience with campaign setup and optimisation.
• Strong data analysis skills to interpret performance and explain why.
• Experience across paid, organic, analytics, CRM and web (≈2+ years).
• Familiarity with HubSpot and WordPress platforms.

Responsibilities

• Plan, buy, manage and optimise paid media on Meta and other platforms.
• Manage budgets, audiences and testing to improve ROI across brands.
• Own tracking and measurement using GA4, GTM and Search Console.
• Report on digital activity against goals and KPIs with clear recommendations.
• Build and manage eDM lead nurturing and automation in HubSpot.

Skills

Meta advertising

Data analysis

Campaign optimization

Digital analytics

Cross-brand marketing

Tools

GA4

Google Tag Manager

Search Console

HubSpot

WordPress

Google Ads

Job description

Digital Marketing Specialist: own the digital engine behind a growing brand portfolio This is your chance to become the go-to digital specialist in a business on a serious growth trajectory. Marketing works across a varied portfolio of insurance brands and the business expects it to prove its value through measurable results. Now they need a hands‑on digital marketer to own paid media, tracking and automation and make every brand’s digital activity work harder.

The impact

In your first 6‑12 months, you’ll:

• Take ownership of paid Meta activity and set up a regular optimisation rhythm
• Close any gaps in tracking so performance can be measured with certainty
• Get paid media running efficiently across the brands, with clear evidence of improved return
• Deliver consistent, reliable reporting that the business uses to make decisions
• Make HubSpot nurture journeys work harder to convert and retain customers

What you’ll do

• Plan, buy, manage and optimise paid media on Meta, alongside Google Ads and LinkedIn Ads campaigns
• Manage budgets, audiences and testing to improve return across the portfolio
• Own tracking and measurement using GA4, Google Tag Manager and Search Console
• Report on digital activity against goals, ROI and KPIs and turn the data into clear recommendations
• Build and manage eDM lead nurturing and automation in HubSpot, from segmentation and workflows to reporting
• Work with the team on WordPress websites, landing pages and campaign assets to lift conversion, with developer support
• Drive organic performance through SEO and keyword research and support organic social across Facebook, Instagram, LinkedIn, TikTok and YouTube

What you need

• Hands‑on Meta media buying experience, including campaign setup, budget management and optimisation
• Working knowledge of GA4 and Google Tag Manager and genuine enjoyment in digging into data to understand what’s working and why
• Experience across the broader digital ecosystem: paid, organic, analytics, CRM and web (typically 2+ years)
• Experience with HubSpot and WordPress
• A sound understanding of SEO and SEM, including Google Ads and Search Console
• Clear written and verbal communication and the organisation to juggle priorities across several brands

Nice to have (bonus, not required)

• LinkedIn Ads campaign experience
• Experience supporting more than one brand at a time
• Organic social experience on TikTok or YouTube

Strong candidates often hold back unless they tick every box. Please don’t. This role will be assessed principally on attitude and genuine enthusiasm for digital and analytics. If you love the platforms and the numbers in equal measure and meet most of the must-haves, we would love to hear from you, even if you’re relatively early in your career.

Who you’ll work with

You’ll report directly to the Head of Marketing and join a small, close‑knit team that includes a Marketing Manager, Marketing Coordinator and Graphic Designer. Design and front‑end content are shared across the team, so your focus stays on performance, tracking and automation.

About the business

This is a multi‑brand insurance business on a serious growth trajectory, with a marketing team that is expected to keep growing. Its values of trust, honesty, respect, innovation, versatility and empowerment shape how people work together and its culture has earned external recognition.

Why join

• Genuine ownership of digital performance across a varied, multi‑brand portfolio
• A manager who is invested in your development, in a business that actively invests in learning
• The chance to see the direct impact of your work on business growth
• Hybrid working, onsite parking, a company laptop, a well‑stocked office and regular team events
• A values‑driven culture that has been recognised externally as one of the region’s most inspiring workplaces