Digital Marketing Specialist

JobHoller; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

JobHoller in Sydney is seeking a Digital Marketing Specialist to own the full digital marketing mix, driving brand awareness, website traffic and lead generation across multi-channel campaigns.

You'll develop SEO strategies, craft engaging content, and manage paid media with a focus on ROI. The role also covers website performance, landing pages and CRM activity, leveraging GA4, GSC and GTM to optimise campaigns.

Qualifications

• 3–5+ years in a broad digital marketing role, ideally B2B/tech or agency.
• Strong hands-on SEO experience: keyword research, on-page, technical SEO, content strategy.
• Proven paid media experience, especially Google Ads; LinkedIn Ads a plus.
• Confident content creator with copywriting for web, email and socials.
• Experience with GA4, GSC, GTM and SEO tools such as SEMrush or Ahrefs.
• Understanding of lead generation, conversion optimisation, and B2B journeys.

Responsibilities

• Own the full digital marketing mix to drive brand awareness, traffic and leads.
• Develop and execute SEO strategies covering technical, on-page and content.
• Create engaging content for websites, blogs, case studies, emails and social posts.
• Manage and optimise paid media campaigns across Google Ads and LinkedIn Ads.
• Oversee website performance, landing pages, email marketing and CRM activity.

Skills

SEO

Content creation

Paid media management

Analytics

Copywriting

Lead generation

Conversion optimisation

Autonomy

Tools

Google Ads

LinkedIn Ads

GA4

Google Search Console

Google Tag Manager

SEMrush

Ahrefs

Job description

• Client side role, Sydney-based opportunity
• Own digital marketing across SEO, content, paid media and website performance
• Join a growing technology business with genuine scope to make an impact
• Candidates must hold Citizenship / Permanent Residency

WHO ARE WE??...

We're a growing Australian IT and technology solutions business that's helping organisations work smarter, operate more efficiently and stay ahead in an increasingly digital world. Specialising in managed IT services, cybersecurity, cloud solutions and digital transformation, the business supports organisations with innovative, reliable and tailored technology solutions. With a strong focus on customer relationships, innovation and continued growth, they're now looking to strengthen their marketing function and build greater brand awareness across the Australian market. This is an exciting opportunity to join an ambitious, forward-thinking business where you'll have the autonomy to make an impact, bring fresh ideas to the table and play a key role in driving its next phase of growth.

WHAT WILL YOU BE DOING??..

As the Digital Marketing Specialist, you'll take ownership of the full digital marketing mix, driving brand awareness, website traffic and lead generation across multiple channels. You'll develop and execute SEO strategies covering technical optimisation, on-page SEO and content to improve organic visibility, whilst creating engaging content across websites, blogs, case studies, email campaigns and social media. You'll also manage and optimise paid media campaigns across Google Ads and LinkedIn, with a strong focus on conversions and ROI. Alongside this, you'll oversee website performance, landing page optimisation, email marketing and CRM activity, ensuring a seamless customer journey. Using tools such as GA4, Google Search Console and other analytics platforms, you'll track campaign performance, identify opportunities for improvement and deliver integrated digital strategies that support wider business growth.

WE NEED YOU TO HAVE...

• 3-5+ years' experience in a broad digital marketing role, ideally within B2B, technology, professional services or an agency environment
• Strong hands-on SEO experience, including keyword research, on-page optimisation, technical SEO fundamentals and content strategy
• Proven experience managing paid media campaigns, particularly Google Ads, with LinkedIn Ads experience highly regarded
• Confident content creator who can write engaging, commercially focused copy for websites, blogs, email and social media
• Experience with Google Analytics 4, Google Search Console, Google Tag Manager and SEO tools such as SEMrush or Ahrefs
• A good understanding of lead generation, conversion optimisation and the wider B2B customer journey
• Comfortable managing multiple channels, prioritising activity and working autonomously.
• Commercially minded, proactive and confident bringing fresh ideas and recommendations to the business