Digital Marketing and Content Specialist

Nickel Recruitment; Melbourne; On-site; AUD 70,000 - 90,000; Full time

Benefits offered by this job

Portfolio of brands

Cross-channel marketing exposure

Growth opportunities

Job summary

Nickel Recruitment is seeking a digitally savvy Digital Marketing and Content Specialist to coordinate content production, manage social media channels and support the delivery of digital campaigns across multiple brands.

You will ensure content reaches the right audiences, campaigns are delivered effectively, and marketing activity supports brand awareness, customer engagement and business growth. This hands-on role suits someone who loves data-driven improvements.

Qualifications

• Experience in digital marketing, social media management or campaign performance.
• Experience coordinating content production and external contributors.
• Strong knowledge of social media platforms and digital marketing channels.
• Experience analysing campaign performance using Google Analytics 4, Meta Business Suite or similar tools.
• Understanding of paid digital advertising, SEO, website analytics and conversion tracking.

Responsibilities

• Coordinate content production with external agencies, freelancers, venues and other contributors.
• Manage content calendars, publishing schedules and social media activity across relevant platforms.
• Ensure content is engaging, consistent and aligned with brand guidelines and campaign objectives.
• Monitor audience engagement, growth and community interaction.
• Identify content opportunities, emerging trends and ways to improve reach and engagement.

Skills

Digital marketing

Social media management

Campaign performance

Content production coordination

Analytics & data interpretation

Cross-brand marketing

Project coordination

Tools

Google Analytics 4

Meta Business Suite

Job description

Digital Marketing and Content Specialist

Bring brands to life. Turn marketing activity into measurable results.

Our client is a growing entertainment business with a portfolio of exciting brands across golf, technology, hospitality and leisure. As the business continues to expand, they are looking for a digitally savvy marketing professional to coordinate engaging content, manage social media activity and improve digital marketing performance.

This is a hands‑on opportunity for someone who understands the digital landscape, knows what makes content work and enjoys using data to drive better results.

Bring brands to life. Turn marketing activity into measurable results.

Our client is a growing entertainment business with a portfolio of exciting brands across golf, technology, hospitality and leisure. As the business continues to expand, they are looking for a digitally savvy marketing professional to coordinate engaging content, manage social media activity and improve digital marketing performance.

This is a hands‑on opportunity for someone who understands the digital landscape, knows what makes content work and enjoys using data to drive better results.

The opportunity

Working closely with the marketing team and external creative partners, you'll coordinate content production, manage social media channels and support the delivery of digital campaigns across multiple brands.

You'll ensure content reaches the right audiences, campaigns are delivered effectively and marketing activity supports brand awareness, customer engagement and business growth.

Key responsibilities

Content & Social Media

• Coordinate content production with external agencies, freelancers, venues and other contributors.
• Manage content calendars, publishing schedules and social media activity across relevant platforms.
• Ensure content is engaging, consistent and aligned with brand guidelines and campaign objectives.
• Monitor audience engagement, growth and community interaction.
• Identify content opportunities, emerging trends and ways to improve reach and engagement.

Digital Marketing & Campaigns

• Coordinate and execute digital marketing campaigns across social media, email and other relevant channels.
• Monitor paid and organic campaign performance, working with external specialists where required.
• Support campaigns for new venue openings, promotions, events, franchise opportunities and key brand initiatives.
• Coordinate marketing activity to ensure campaigns are delivered on time and aligned with business priorities.

Performance, Reporting & Optimisation

• Track and report on website traffic, engagement, leads, conversions and campaign performance.
• Analyse marketing data to identify trends, opportunities and areas for improvement.
• Translate insights into clear, practical recommendations for the marketing team and wider business.
• Evaluate campaign effectiveness and identify opportunities to improve return on marketing investment.
• Maintain marketing dashboards and reporting processes to provide visibility of results.

About you

You're a digitally focused marketing professional who combines creativity with analytical thinking. You enjoy coordinating people and projects, keeping campaigns on track and using data to understand what's working and what could be improved.

You'll ideally bring:

• Experience in digital marketing, social media management or campaign performance.
• Experience coordinating content production and managing external creative contributors.
• Strong knowledge of social media platforms and digital marketing channels.
• Experience analysing campaign performance using Google Analytics 4, Meta Business Suite or similar tools.
• An understanding of paid digital advertising, SEO, website analytics and conversion tracking.
• Strong communication, reporting and project coordination skills.
• A proactive approach, attention to detail and the confidence to recommend improvements based on results.

Experience working across multiple brands, locations, franchises, retail, hospitality or consumer-facing businesses will be highly regarded.

What's on offer?

• The opportunity to work across a portfolio of distinctive, growing entertainment brands.
• A varied role combining content coordination, digital marketing and commercial performance.
• The opportunity to influence how marketing activity is delivered and measured.
• A collaborative environment where initiative, fresh ideas and practical thinking are valued.
• The chance to contribute to a growing business with an expanding network.