Digital Marketing Lead

Kaizen Recruitment; Melbourne; On-site; AUD 120,000 - 150,000; Full time

Job summary

Kaizen Recruitment is seeking a hands-on Digital Marketing Lead in Melbourne to unlock value from data, technology and marketing capabilities. You will partner with Campaign Leads and stakeholders to refine targeting, personalisation, automation and measurement, while shaping the future digital marketing capabilities across the organisation.

You will implement audience segmentation, automation, and continuous optimisation using first-party data, and drive campaigns with a data-driven mindset

Qualifications

• Experience with digital campaigns and CRM delivery.
• Strong audience segmentation and personalisation skills.
• Proficient in A/B testing and optimisation.
• Experience with MarTech platforms is advantageous.

Responsibilities

• Partner with Campaign Leads to deliver and optimise campaigns, improve audience targeting and performance.
• Drive audience segmentation, marketing automation, testing, and optimisation using first-party data.
• Design and optimise automated user journeys and lead nurture programs.
• Use marketing technology to activate audiences and improve efficiency.
• Establish measurement and reporting with actionable recommendations.
• Collaborate with stakeholders and partners to drive innovation and continuous improvement.

Skills

Campaign delivery

CRM

Audience segmentation

Personalisation

A/B testing

Marketing automation

Stakeholder management

Data-driven decision making

Tools

Marketo

Adobe Experience Cloud

Google Analytics

Job description

The Opportunity

Our client is a well-established organisation operating in a highly regulated environment, with a strong focus on delivering outcomes in the best interests of its members.

They are seeking a hands-on Digital Marketing Lead to help the business unlock greater value from its existing data, technology, and marketing capabilities.

Reporting to the Digital Experience and Enablement Manager, this role will work closely with Campaign Leads and key stakeholders across the organisation to improve how campaigns are targeted, personalised, automated, and measured.

The role requires someone comfortable rolling up their sleeves and executing, while also influencing stakeholders and helping shape the future direction of digital marketing capability across the organisation.

Key Responsibilities

• Partner with Campaign Leads to deliver and optimise campaigns, improve audience targeting, personalisation, channel selection, and performance.
• Drive audience segmentation, marketing automation, testing, and optimisation initiatives using first-party data and user insights data.
• Design and optimise automated user journeys and lead nurture programs.
• Use marketing technology and digital platforms to activate audiences, automate experiences, and improve marketing effectiveness and efficiency.
• Establish appropriate measurement and reporting, translating campaign and behavioural data into actionable recommendations.
• Collaborate with internal stakeholders and external partners to drive innovation, efficiency, and continuous improvement.

About You

You are a commercially minded digital marketer who combines strong technical capability with excellent stakeholder engagement skills. You enjoy using data and technology to solve problems, improve customer experiences, and drive measurable business outcomes.

What You’ll Bring

• Demonstrated experience across digital campaign delivery and optimisation, CRM, or related digital roles.
• A strong understanding of audience segmentation, personalisation, campaign optimisation, and using data to improve marketing performance.
• Experience with A/B testing, experimentation, measurement and continuous optimisation.
• Experience leveraging marketing technology and digital channels to drive engagement, efficiency, and measurable business outcomes.
• Excellent stakeholder management skills, with the ability to work collaboratively across marketing, technology, and business teams.
• Commercially minded, with a focus on continuous improvement and delivering value from existing data, technology, and marketing investments.
• Experience within a regulated industry and exposure to platforms such as Marketo, Adobe Experience Cloud, or similar MarTech solutions will be highly regarded.

Why This Role?

This is an opportunity to play a key role in shaping how the organisation uses data, technology, and digital channels to drive stronger marketing outcomes.

Working closely with campaign, data, and technology teams, you’ll identify opportunities to improve targeting, personalisation, and performance to deliver better experiences for members.