Digital Marketing Manager

MARS Recruitment; Melbourne; On-site; AUD 90,000 - 120,000; Full time

Job summary

Digital Marketing Manager role in Australia & New Zealand leads strategy across paid media, SEO, eCommerce and marketplaces for ANZ. You’ll partner with internal teams and agencies to drive customer acquisition, conversion and ROAS.

Ideal candidates bring 8+ years in retail or consumer brands, hands-on PPC/SEO, and proven budgets ownership. You’ll balance strategic thinking with hands-on execution to deliver measurable growth.

Qualifications

• 8+ years in digital marketing in retail, consumer brands or a digital agency
• Strong paid search, paid social, SEO and eCommerce experience
• Ability to manage large digital budgets and deliver measurable results
• Hands-on with Google Ads, Meta Ads Manager, GA4 and GSC
• Proven SEO strategies delivering organic growth
• Experience with DTC, B2B or marketplace channels incl. Amazon
• Full-funnel marketing understanding with ROAS, CPA, MER focus
• Comfort working with agencies and senior stakeholders

Responsibilities

• Developing and executing digital marketing strategies focused on customer acquisition, conversion and ROI
• Owning paid media performance across Google and Meta; managing agency partners, budgets and key metrics including ROAS, CPA and MER
• Leading the ANZ SEO strategy across technical SEO, on-page optimisation and content to drive organic growth
• Driving digital growth across DTC, B2B and marketplace channels, including Amazon
• Analysing campaign and website performance through GA4 and other analytics platforms to identify opportunities for improvement
• Partnering with Marketing and eCommerce teams to deliver integrated campaigns across paid media, CRM, social and digital channels
• Managing digital marketing budgets, forecasts and performance reporting
• Working with internal stakeholders and external partners to improve website experience, conversion and customer engagement

Skills

Paid media

SEO

eCommerce

Analytics

Budget management

Stakeholder management

Agency management

Tools

GA4

Google Ads

Meta Ads Manager

Google Search Console

Klaviyo

Job description

Love driving digital growth, getting stuck into performance data and turning strategy into measurable results? This could be your next move.

I'm partnering with a leading global consumer brand to find an experienced Digital Marketing Manager who can take ownership of its digital marketing strategy across Australia and New Zealand.

You'll lead digital performance across paid media, SEO, eCommerce and marketplaces, working closely with internal teams and agency partners to drive customer acquisition, conversion and commercial growth. This is a role for someone who can think strategically but isn't afraid to roll up their sleeves and get hands-on.

Why this one's worth your time

• Join a globally recognised consumer brand with a strong market presence
• Take ownership of digital marketing strategy and performance across ANZ
• Work across paid media, SEO, eCommerce and marketplace channels
• Opportunity to influence digital growth and commercial performance
• Collaborate with experienced marketing, eCommerce and agency teams
• Melbourne location with a collaborative team environment

What you'll actually be doing

• Developing and executing digital marketing strategies focused on customer acquisition, conversion and ROI
• Owning paid media performance across Google and Meta, managing agency partners, budgets and key metrics including ROAS, CPA and MER
• Leading the ANZ SEO strategy across technical SEO, on-page optimisation and content to drive organic growth
• Driving digital growth across DTC, B2B and marketplace channels, including Amazon
• Analysing campaign and website performance through GA4 and other analytics platforms to identify opportunities for improvement
• Partnering with Marketing and eCommerce teams to deliver integrated campaigns across paid media, CRM, social and digital channels
• Managing digital marketing budgets, forecasts and performance reporting
• Working with internal stakeholders and external partners to improve website experience, conversion and customer engagement

What you'll bring

• 8+ years' experience in digital marketing, ideally within retail, consumer brands or a digital agency
• Strong experience across paid search, paid social, SEO and eCommerce
• Proven ability to manage significant digital marketing budgets and deliver measurable commercial results
• Hands-on knowledge of Google Ads, Meta Ads Manager, GA4, Google Search Console and Klaviyo
• Demonstrated success developing and executing SEO strategies that drive organic growth
• Experience across DTC, B2B or marketplace channels, with Amazon experience highly regarded
• Strong understanding of full‑funnel marketing and performance metrics including ROAS, CPA, MER and conversion
• Confidence managing agency relationships and influencing senior stakeholders
• A commercial, data-driven mindset with the ability to balance strategy and hands‑on execution

If you're passionate about digital performance, know how to turn data into growth and enjoy working with a brand where your impact can be measured, I'd love to hear from you.