Growth Marketing Manager

Sharp & Carter; Melbourne; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Hybrid working arrangements

Employee benefits

Job summary

Sharp & Carter's client is seeking a senior growth marketer to lead a new growth function across a diverse product portfolio in Australia. You will translate customer insights into growth opportunities, aligning strategies with commercial priorities and building a structured test-and-learn program.

You will manage a team of four Growth Marketing Leads, collaborate with analytics, product, CRM and digital specialists, and drive measurable improvements in acquisition, conversion, engagement and

Qualifications

• Significant experience across growth marketing and related areas.
• Experience building growth pipelines, opportunity backlogs and test-and-learn programs.
• Proven track record improving acquisition, conversion, engagement or retention across digital channels.
• Strong analytical capability with customer data, segmentation and measurement frameworks.
• Understanding of customer journeys, personalisation and first-party data.
• Experience partnering with cross-functional teams to deliver outcomes.
• Proven people leadership and coaching capability.

Responsibilities

• Develop growth strategy and roadmap translating priorities into initiatives across acquisition, conversion, cross-sell, retention and engagement.
• Identify and prioritise growth opportunities using analytics and commercial data.
• Coordinate owned digital channels and marketing activity for coordinated engagement across web/app/email/CRM.
• Collaborate with analytics and product marketing to define audience segments and messaging.
• Improve targeting, personalisation, and customer journeys to align with business goals.
• Work with digital and performance marketing to connect owned and paid activity.
• Establish a test-and-learn approach with hypotheses and success criteria.
• Build relationships across product, digital, data and marketing teams to align priorities.

Skills

Growth marketing

Digital optimisation

Ecommerce

Lifecycle marketing

CRM

Performance marketing

People leadership

Education

Marketing/related tertiary qualification

Job description

About Our Client

Our client is a well-established Australian organisation with a strong brand presence and a diverse portfolio of products and services. With a continued focus on customer experience, digital innovation and sustainable growth, the business is investing in new ways to engage customers and deliver commercial outcomes.

About Our Client

Our client is a well-established Australian organisation with a strong brand presence and a diverse portfolio of products and services. With a continued focus on customer experience, digital innovation and sustainable growth, the business is investing in new ways to engage customers and deliver commercial outcomes.

This is an opportunity to join a large, complex organisation where marketing plays a key role in driving customer growth, improving engagement and identifying new opportunities across the business.

About the Role

This is an opportunity to help shape a new growth marketing function within a large, established Australian organisation. Working across a diverse portfolio of products and services, you’ll lead the development of strategies that identify customer opportunities, strengthen engagement and deliver sustainable commercial growth. The focus is on understanding customer needs, identifying relevant opportunities across the portfolio and bringing together insights, propositions and marketing channels to deliver more effective outcomes. Leading a team of four with further indirect reports, you’ll work closely with colleagues across marketing, digital, analytics and product teams to develop growth strategies, prioritise opportunities and establish a structured approach to testing, measurement and optimisation. This is a broad, strategic role for a growth marketer who can connect customer insight with commercial opportunity, influence stakeholders across multiple functions and build an approach that

Key Responsibilities

• Develop the growth strategy and roadmap, translating commercial priorities and customer insights into a pipeline of initiatives across acquisition, conversion, cross-sell, retention and engagement.
• Identify and prioritise opportunities for growth across the portfolio, using customer understanding, analytics and commercial data to determine where marketing investment can deliver the greatest impact.
• Bring together owned digital channels and broader marketing activity to support more coordinated customer engagement across web, app, email, CRM and other touchpoints.
• Partner with analytics and product marketing teams to understand audience segments, customer needs and product value propositions, developing relevant propositions and messaging for different customer groups.
• Identify opportunities to improve targeting, personalisation, customer journeys and conversion, aligning activity with customer needs and business objectives.
• Collaborate with digital and performance marketing specialists to connect owned and paid activity and improve the effectiveness of the overall channel mix.
• Establish a structured test-and-learn approach, developing clear hypotheses, measurement plans and success criteria to evaluate performance and inform future activity.
• Build strong relationships across product, digital, CRM, data and marketing teams, influencing priorities and supporting a more connected approach to customer growth.

About You

You’ll bring significant experience across growth marketing, digital optimisation, ecommerce, lifecycle marketing, CRM, performance marketing or a related commercial marketing environment.

You’ll ideally demonstrate:

• A strong commercial and growth mindset, with the ability to identify, size and prioritise initiatives based on incremental impact.
• Experience building and managing growth pipelines, opportunity backlogs, test-and-learn programs or optimisation roadmaps.
• A track record of improving acquisition, conversion, cross-sell, engagement, retention or customer lifetime value across digital and owned-channel environments.
• Strong analytical capability and experience using customer data, segmentation, experimentation and measurement frameworks to inform decisions.
• A sound understanding of customer journeys, conversion optimisation, personalisation and first-party data.
• Experience partnering with Product, Digital, Data & Analytics, CRM, Creative and Performance Marketing teams to deliver measurable outcomes.
• Proven people leadership and coaching capability, with the ability to develop team members and influence cross-functional stakeholders.
• The ability to move between strategic portfolio planning and detailed optimisation opportunities.

A tertiary qualification in Marketing, Digital, Business, Commerce, Data, Communications or a related discipline is desirable.

What's on Offer?

• A senior growth marketing role with influence across a diverse portfolio.
• Leadership responsibility for three Growth Marketing Leads.
• The opportunity to shape growth priorities and drive measurable commercial outcomes.
• Strong cross-functional exposure across product, digital, data, CRM and performance marketing.
• Hybrid working arrangements and a range of additional employee benefits.