Digital Marketing & E-Commerce Manager

Serenade Leather; Sydney; On-site; AUD 70,000 - 110,000; Full time

Job summary

Serenade Leather in Sydney is seeking a creative, commercially minded digital marketer to grow B2B wholesale and B2C online sales through Shopify, social media, and targeted campaigns.

You will develop strategies, manage promotions, create engaging visuals, and track performance to deliver measurable growth across our online store and social channels.

Experience in fashion or accessories is a plus; join a growing Australian brand and help shape its digital footprint.

Qualifications

• 3+ years of experience in digital marketing, e-commerce or social media management.
• Proven ability to drive online sales and deliver commercial results.
• Experience with Shopify or similar platforms, social media and digital advertising.
• Working knowledge of SEO, analytics, email marketing and content creation.
• Confident using Canva, Adobe or AI-powered creative tools.
• Organised, proactive and creative; fashion or accessories experience is an advantage.

Responsibilities

• Develop digital marketing strategies that generate B2B wholesale leads and increase B2C online sales.
• Manage and optimise our Shopify website, product listings, promotions and online merchandising.
• Manage Instagram, Facebook, TikTok and other relevant social media channels.
• Create engaging product imagery, graphics, reels and short-form videos.
• Plan and execute digital advertising, SEO and email marketing campaigns.
• Improve website traffic, customer acquisition, conversion rates and repeat purchases.
• Track sales and campaign performance, and work with the sales team to deliver measurable growth.

Skills

Digital marketing

E-commerce

Social media management

Shopify

Tools

Canva

Adobe

AI tools

Job description

Serenade Leather is seeking a creative, commercially minded and results-driven professional to grow B2B wholesale and B2C retail sales through effective digital marketing and e-commerce.

Key responsibilities

• Develop digital marketing strategies that generate B2B wholesale leads and increase B2C online sales.
• Manage and optimise our Shopify website, product listings, promotions and online merchandising.
• Manage Instagram, Facebook, TikTok and other relevant social media channels.
• Create engaging product imagery, graphics, reels and short-form videos.
• Plan and execute digital advertising, SEO and email marketing campaigns.
• Improve website traffic, customer acquisition, conversion rates and repeat purchases.
• Track sales and campaign performance, and work with the sales team to deliver measurable growth.

About you

• 3+ years of experience in digital marketing, e-commerce or social media management.
• Proven ability to drive online sales, attract customers and deliver commercial results.
• Experience with Shopify or similar platforms, social media and digital advertising.
• Working knowledge of SEO, analytics, email marketing and content creation.
• Confident using Canva, Adobe or AI-powered creative tools.
• Organised, proactive and creative; fashion or accessories experience is an advantage.

About us

Established in 1997, Serenade Leather is an Australian-owned fashion handbag company with four distinctive brands: Serenade Beverly Hills Collection, ELEGANT, Miss Serenade and Saddle & Sash. Our collections are stocked across Australia including David Jones, Myer, TVSN, Peters of Kensington, International Cruises Line, Flybuys and a wide network of independent retailers