Ecommerce Manager

HARLI + HARPA; City of Melbourne; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Generous staff discounts

Career development opportunities

Collaborative team environment

Business growth exposure

Job summary

HARLI + HARPA is seeking an Ecommerce Manager to own performance, trading and growth of our Shopify website across markets. You will drive revenue, conversion, customer acquisition, retention and profitability while protecting brand standards.

You will lead day-to-day trading, merchandise, and CRM initiatives, coordinate with agencies, and optimize the online shopping experience to deliver measurable results.

Qualifications

• Experience in Ecommerce Coordinator, Ecommerce Specialist or Ecommerce Manager role.
• Experience working with Shopify.
• Good understanding of ecommerce trading, merchandising and CVR optimization.
• Comfortable interpreting web analytics and trading data (e.g. Google Analytics).
• Hands-on experience across digital marketing channels (SEO, email, paid social).
• CRM or customer retention strategy experience is highly regarded.
• Experience leading or coordinating others is desirable.

Responsibilities

• Own the commercial performance of the website across markets and hit revenue targets.
• Build and manage the annual ecommerce trading calendar with launches, campaigns and pivotal moments.
• Monitor trading performance and implement action plans for over/under target periods.
• Manage day-to-day trading of the Shopify site and ensure continual optimization.
• Test and improve the digital experience to increase conversion.
• Collaborate with developers on technical improvements and product launches.
• Oversee online merchandising and visibility for bestselling and new products.
• Manage relationships with agencies and external partners.
• Develop and manage a CRM strategy focused on retention and lifetime value.
• Own the email and marketing calendar.
• Help manage ecommerce spend across platform, app, marketing and agencies.
• Ensure compliance with consumer law, privacy and payment security.

Skills

Shopify

Ecommerce trading

Conversion rate optimisation

Web analytics

CRM strategy

Digital marketing

Budgeting

Agency management

Team coordination

Leadership

Education

Marketing/ecommerce/business qualification

Tools

Shopify

Job description

As our Ecommerce Manager, you will take ownership of the day-to-day performance, trading and growth of our website across our markets. You'll be responsible for driving revenue, conversion, customer acquisition, retention and profitability online, while making sure the site consistently reflects our brand. This is a hands-on role within a lean Ecommerce team, and is a great next step for an ecommerce professional looking to grow into a broader, management role.

Key responsibilities

Own the commercial performance of the website across our markets, driving achievement of weekly, monthly, quarterly and annual revenue and profitability targets

Build and manage the annual ecommerce trading calendar, aligned with product launches, new arrivals, campaigns and key retail moments

Monitor trading performance regularly, spot opportunities or risks early, and put together clear action plans when trading is ahead or behind target

Own the day-to-day management and trading of the Shopify website, ensuring the site is continually optimised

Test and improve the digital experience on an ongoing basis to increase conversion

Work with your developer to manage technical improvements, integrations and site development, and make sure new products, imagery, copy, pricing and product information are accurate and launched on time

Own online merchandising across all categories, analysing product performance to ensure bestsellers, new arrivals and key commercial products get the visibility they need

Manage relationships with agencies and other external partners supporting the online store

Develop and manage a CRM strategy focused on customer retention and lifetime value

Own the email and marketing calendar

Help manage the ecommerce spending including platform, app, marketing and agency costs, keeping expenditure within approved limits

Ensure the online store complies with relevant consumer law, privacy and payment security requirements

Keep an eye on ecommerce trends, competitor activity and emerging technology to spot opportunities for the business

Prepare regular reporting on ecommerce performance, projects and initiatives for senior leadership

What we're looking for

Experience in Ecommerce Coordinator, Ecommerce Specialist or Ecommerce Manager role

Experience working with Shopify

Good understanding of ecommerce trading, merchandising and conversion rate optimisation

Comfortable interpreting web analytics and trading data (e.g. Google Analytics) to inform decisions and spot risks or opportunities early

Hands-on experience across digital marketing channels, such as SEO, email/ or paid social/search

Experience developing or managing a CRM or customer retention strategy is highly regarded

Experience leading, mentoring or coordinating others is desirable

Comfortable managing agency or other external partner relationships

Strong organisational skills, with the ability to manage multiple priorities and work autonomously

Basic budgeting skills, with an understanding of managing costs within an approved budget

Working knowledge of ecommerce compliance requirements, including consumer law, privacy and payment security, is a plus

Tertiary qualification in marketing, ecommerce, business or a related field is desirable but not essential

What we offer

The opportunity to lead ecommerce for a growing, ambitious brand

A collaborative, supportive team environment

Career development and progression opportunities

Generous discounts across the HARLI + HARPA range

About us

HARLI + HARPA is an Australian jewellery brand that creates unique and accessible keepsakes to style, stack, and adorn your self-expression. With a strong focus on customer experience, we strive to provide exceptional service and a unique shopping experience across our growing network of stores. As a dynamic, forward-thinking company, we are constantly seeking talented individuals to help us achieve our ambitious growth objectives.