Social Media Specialist

Serenade Leather; Sydney; On-site; AUD 70,000 - 110,000; Full time

Job summary

Serenade Leather is seeking a creative, commercially minded digital marketing and e-commerce professional to grow B2B wholesale and B2C retail sales through effective digital marketing and e-commerce strategies.

You will manage our Shopify platform, optimize product listings, promotions and online merchandising; oversee Instagram, Facebook, TikTok and other social channels; and create engaging visuals and video content to drive traffic and conversions.

Qualifications

• 3+ years in digital marketing, e-commerce or social media management.
• Proven ability to drive online sales and deliver commercial results.
• Experience with Shopify, social media and digital advertising.
• Working knowledge of SEO, analytics, email marketing and content creation.
• Confident using Canva, Adobe or AI-powered creative tools.
• Organised, proactive and creative; fashion or accessories experience is an advantage.

Responsibilities

• Develop digital marketing strategies that generate B2B wholesale leads and increase B2C online sales.
• Manage and optimise our Shopify website, product listings, promotions and online merchandising.
• Manage Instagram, Facebook, TikTok and other relevant social media channels.
• Create engaging product imagery, graphics, reels and short-form videos.
• Plan and execute digital advertising, SEO and email marketing campaigns.
• Improve website traffic, customer acquisition, conversion rates and repeat purchases.
• Track sales and campaign performance, and work with the sales team to deliver measurable growth.

Skills

Digital marketing

E-commerce

Social media

Shopify

SEO

Analytics

Content creation

Canva

Adobe

Tools

Shopify

Job description

About Us

Established in 1997, Serenade Leather is an Australian-owned fashion handbag company with four distinctive brands: Serenade Beverly Hills Collection, ELEGANT, Miss Serenade and Saddle & Sash. Our collections are stocked across Australia including David Jones, Myer, TVSN, Peters of Kensington, International Cruises Line, Flybuys and a wide network of independent retailers

We are seeking a creative, commercially minded and results-driven professional to grow B2B wholesale and B2C retail sales through effective digital marketing and e-commerce.

Key Responsibilities

• Develop digital marketing strategies that generate B2B wholesale leads and increase B2C online sales.
• Manage and optimise our Shopify website, product listings, promotions and online merchandising.
• Manage Instagram, Facebook, TikTok and other relevant social media channels.
• Create engaging product imagery, graphics, reels and short-form videos.
• Plan and execute digital advertising, SEO and email marketing campaigns.
• Improve website traffic, customer acquisition, conversion rates and repeat purchases.
• Track sales and campaign performance, and work with the sales team to deliver measurable growth.

About You

• 3+ years of experience in digital marketing, e-commerce or social media management.
• Proven ability to drive online sales, attract customers and deliver commercial results.
• Experience with Shopify or similar platforms, social media and digital advertising.
• Working knowledge of SEO, analytics, email marketing and content creation.
• Confident using Canva, Adobe or AI-powered creative tools.
• Organised, proactive and creative; fashion or accessories experience is an advantage.

What We Offer

Work across four established fashion brands in a supportive team, with the opportunity to make a direct impact on sales growth. Competitive remuneration based on experience.