Social Media & E-Commerce Growth Specialist

Serenade Leather; Sydney; On-site; AUD 70,000 - 110,000; Full time

Job summary

Serenade Leather is seeking a creative, commercially minded digital marketing and e-commerce professional to grow B2B wholesale and B2C retail sales through effective digital marketing and e-commerce strategies.

You will manage our Shopify platform, optimize product listings, promotions and online merchandising; oversee Instagram, Facebook, TikTok and other social channels; and create engaging visuals and video content to drive traffic and conversions.

Qualifications

• 3+ years in digital marketing, e-commerce or social media management.
• Proven ability to drive online sales and deliver commercial results.
• Experience with Shopify, social media and digital advertising.
• Working knowledge of SEO, analytics, email marketing and content creation.
• Confident using Canva, Adobe or AI-powered creative tools.
• Organised, proactive and creative; fashion or accessories experience is an advantage.

Responsibilities

• Develop digital marketing strategies that generate B2B wholesale leads and increase B2C online sales.
• Manage and optimise our Shopify website, product listings, promotions and online merchandising.
• Manage Instagram, Facebook, TikTok and other relevant social media channels.
• Create engaging product imagery, graphics, reels and short-form videos.
• Plan and execute digital advertising, SEO and email marketing campaigns.
• Improve website traffic, customer acquisition, conversion rates and repeat purchases.
• Track sales and campaign performance, and work with the sales team to deliver measurable growth.

Skills

Digital marketing

E-commerce

Social media

Shopify

SEO

Analytics

Content creation

Canva

Adobe

Tools

Shopify

Job description

Serenade Leather is seeking a creative, commercially minded digital marketing and e-commerce professional to grow B2B wholesale and B2C retail sales through effective digital marketing and e-commerce strategies.

You will manage our Shopify platform, optimize product listings, promotions and online merchandising; oversee Instagram, Facebook, TikTok and other social channels; and create engaging visuals and video content to drive traffic and conversions.