Digital Growth Lead: Acquisition & Optimization

Kidney Health Austraila; Melbourne; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Salary packaging options

Hybrid work arrangement

Brand new offices with stand up desks

Job summary

Kidney Health Australia is seeking a Digital Marketing & Acquisition Lead to own the digital engine for customer acquisition, lead generation and engagement across the organisation. You’ll work at both a strategic and hands-on level, developing growth initiatives, optimising digital performance and building acquisition journeys across the marketing lifecycle.

Ultimately you will own the digital funnel to ensure increased quality leads and conversion across all digital channels and programs.

Qualifications

• Minimum 5+ years practical experience in digital marketing, growth marketing, demand generation or customer acquisition.

Responsibilities

• Design, implement, and evaluate multi-channel digital marketing strategies aligned with business objectives.
• Lead the execution and optimisation of integrated campaigns across website, social media, email marketing, apps, search and paid media.
• Take ownership of digital marketing functions with a focus on insight-driven lead generation and engagement.
• Build and optimise customer and donor journeys and segment audiences for targeted campaigns using Microsoft Dynamics.
• Design and distribute eDM campaigns aligned with business objectives.
• Work closely with internal teams, delivering aligned and engaging digital content.
• Manage and optimise WordPress website and other digital platforms using best practice UI/UX standards and analytics.
• Plan, align, integrate and launch new lead generation opportunities across all digital touchpoints to optimise acquisition of leads and revenue.
• Lead SEO strategy and implement actions to drive organic traffic growth.
• Deliver campaign optimisation and reporting on outcomes based on deep analytics and metrics know-how across the whole funnel.

Skills

Digital marketing

Growth marketing

Demand generation

Customer acquisition

Analytics

Tools

Microsoft CRM

Facebook Ads Manager

Google Analytics

AdWords

Job description

Kidney Health Australia is seeking a Digital Marketing & Acquisition Lead to own the digital engine for customer acquisition, lead generation and engagement across the organisation. You’ll work at both a strategic and hands-on level, developing growth initiatives, optimising digital performance and building acquisition journeys across the marketing lifecycle.

Ultimately you will own the digital funnel to ensure increased quality leads and conversion across all digital channels and programs.