Digital Growth Lead: Websites, SEO & Conversions

Goodstart Early Learning; Brisbane; On-site; AUD 110,000 - 160,000; Full time

Benefits offered by this job

Salary packaging

Childcare discount

Fitness Passport

Health insurance

Exclusive discounts

Extra leave option

First Nations support

Job summary

Goodstart Early Learning seeks a Digital Marketing Lead to direct our digital marketing program, spanning websites, SEO/SEM, and customer acquisition campaigns. You will oversee CMS, content updates, and analytics to improve user experience and drive growth across Australia’s premier early learning brand.

In this senior role, you’ll partner with the Head of Marketing to refine strategy, manage agency relationships, and develop a high-performing team focused on data-driven outcomes and engaging

Qualifications

• Bachelor level qualification in Marketing, Advertising, Business or related field.
• Proven experience leading large-scale digital marketing programs.
• Strong knowledge of SEO, SEM and paid media; experience with marketing automation.

Responsibilities

• Lead and deliver Goodstart's digital marketing strategy across channels.
• Manage websites, CMS, content updates and monthly releases.
• Improve website performance, UX, accessibility and conversion rates.

Skills

Digital marketing

SEO/SEM

Marketing automation

CMS management

Google Analytics

Stakeholder management

Team leadership

Content strategy

Education

Marketing degree

Tools

Kentico

Optimizely

Looker

Google Tag Manager

Job description

Goodstart Early Learning seeks a Digital Marketing Lead to direct our digital marketing program, spanning websites, SEO/SEM, and customer acquisition campaigns. You will oversee CMS, content updates, and analytics to improve user experience and drive growth across Australia’s premier early learning brand.

In this senior role, you’ll partner with the Head of Marketing to refine strategy, manage agency relationships, and develop a high-performing team focused on data-driven outcomes and engaging