Growth-Driven Digital Marketing Lead

Goodstart Early Learning; Brisbane; On-site; AUD 130,000 - 170,000; Full time

Benefits offered by this job

Salary packaging benefits

Discounted childcare

Fitness Passport

Health care discounts

Exclusive product discounts

Free annual flu shot

Additional leave options

First Nations Support

Growth and development support

Job summary

Goodstart Early Learning is seeking an experienced Digital Marketing Lead to steer our digital marketing program across website management, CMS, SEO and acquisition campaigns.

In this senior role, you’ll partner with the Head of Marketing to set strategy, drive performance and deliver seamless digital experiences that engage families and support growth across one of Australia’s most recognised early learning brands.

Responsibilities

• Lead and deliver Goodstart's digital marketing strategy annual program of work.
• Manage Goodstart’s websites, CMS, content updates and monthly releases.
• Manage website enhancements and projects from concept through to testing and deployment.
• Improve website performance, user experience, accessibility and conversion rates.
• Using a range of techniques to drive qualified digital traffic, generate leads, and support customer acquisition – including SEO, SEM, Google tools.
• Monitor and report on digital marketing performance, ROI and campaign effectiveness.
• Use customer insights and analytics to continuously improve digital performance.
• Partner with stakeholders across the business to align digital initiatives with organisational priorities.
• Manage agency and vendor relationships.
• Lead and develop team members to create a high-performing and collaborative culture.

Job description

Goodstart Early Learning is seeking an experienced Digital Marketing Lead to steer our digital marketing program across website management, CMS, SEO and acquisition campaigns.

In this senior role, you’ll partner with the Head of Marketing to set strategy, drive performance and deliver seamless digital experiences that engage families and support growth across one of Australia’s most recognised early learning brands.