Global Digital Growth & Performance Lead

Randstad; Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

Randstad partners with a globally recognized Australian lifestyle brand to recruit a Digital Performance Marketing Lead based in Sydney. You will own global paid channels, scale multi‑region campaigns, and drive user acquisition with large budgets to optimize CAC and ROAS.

Reporting alongside the Senior E-commerce Manager, you will collaborate with design, CRM, and analytics teams to test, measure, and iterate.

Qualifications

• 4+ years in a dedicated performance marketing or digital media role (in-house brand or agency).
• Hands-on experience scaling profitable campaigns across Meta, Google/YouTube, TikTok, and Affiliate networks.
• Experience managing multi-currency, multi-region paid media setups (AU, US, UK, EU).
• Creative-first mindset with ability to brief and iterate platform-native ad assets.
• Proficient in GA4, ad platform analytics, keyword research/copywriting, and basic attribution frameworks.
• Clear communicator who translates data into actionable commercial insights.

Responsibilities

• Ownership and optimization of paid channels globally (Paid Search, Paid Social, Display, YouTube, TikTok, Affiliates).
• Manage budgets, forecasts, and KPIs (Sessions, CPA, CAC, ROAS) across AU, US, UK, EU.
• Scale affiliate strategy, nurture publishers in AU & US, acquire new partners.
• Collaborate with design/content teams to brief performance-driven creative.
• Use GA4 and reporting to track health, run A/B tests, and refine attribution models.
• Work with CRM to attract high-LTV customers and balance brand vs performance.

Skills

Paid media

GA4 analytics

Meta & Google

Affiliate networks

Global campaigns

Tools

Google Ads

Meta Ads

TikTok Ads

Job description

Randstad partners with a globally recognized Australian lifestyle brand to recruit a Digital Performance Marketing Lead based in Sydney. You will own global paid channels, scale multi‑region campaigns, and drive user acquisition with large budgets to optimize CAC and ROAS.

Reporting alongside the Senior E-commerce Manager, you will collaborate with design, CRM, and analytics teams to test, measure, and iterate.