Digital Marketing & Acquisition Lead

Kidney Health Austraila; Melbourne; Hybrid; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Salary packaging options

Hybrid work arrangement

Brand new offices with stand up desks

Job summary

Kidney Health Australia is seeking a Digital Marketing & Acquisition Lead to own the digital engine for customer acquisition, lead generation and engagement across the organisation. You’ll work at both a strategic and hands-on level, developing growth initiatives, optimising digital performance and building acquisition journeys across the marketing lifecycle.

Ultimately you will own the digital funnel to ensure increased quality leads and conversion across all digital channels and programs.

Qualifications

• Minimum 5+ years practical experience in digital marketing, growth marketing, demand generation or customer acquisition.

Responsibilities

• Design, implement, and evaluate multi-channel digital marketing strategies aligned with business objectives.
• Lead the execution and optimisation of integrated campaigns across website, social media, email marketing, apps, search and paid media.
• Take ownership of digital marketing functions with a focus on insight-driven lead generation and engagement.
• Build and optimise customer and donor journeys and segment audiences for targeted campaigns using Microsoft Dynamics.
• Design and distribute eDM campaigns aligned with business objectives.
• Work closely with internal teams, delivering aligned and engaging digital content.
• Manage and optimise WordPress website and other digital platforms using best practice UI/UX standards and analytics.
• Plan, align, integrate and launch new lead generation opportunities across all digital touchpoints to optimise acquisition of leads and revenue.
• Lead SEO strategy and implement actions to drive organic traffic growth.
• Deliver campaign optimisation and reporting on outcomes based on deep analytics and metrics know-how across the whole funnel.

Skills

Digital marketing

Growth marketing

Demand generation

Customer acquisition

Analytics

Tools

Microsoft CRM

Facebook Ads Manager

Google Analytics

AdWords

Job description

Reporting to the Marketing and Communications Manager, the Digital Marketing & Acquisition Lead will own the digital engine that delivers customer acquisition, lead generation and engagement across the organisation. You'll work at both a strategic and hands-on level, developing growth initiatives, optimising digital performance and building acquisition journeys across the marketing lifecycle. You will be responsible for optimising Kidney Health Australia's digital channels, from paid and organic, to website conversions and eDM journeys, analysing, optimising and reporting on outcomes.

Ultimately you will own the digital funnel to ensure increased quality leads and conversion across all digital channels and programs.

Key responsibilities

Design, implement, and evaluate multi-channel digital marketing strategies aligned with business objectives.

Lead the execution and optimisation of integrated campaigns across website, social media, email marketing, apps, search and paid media.

Take ownership of digital marketing functions with a focus on insight-driven lead generation and engagement.

Build and optimise customer and donor journeys and segment audiences for targeted campaigns using Microsoft Dynamics.

Design and distribute eDM campaigns aligned with business objectives.

Work closely with internal teams, delivering aligned and engaging digital content.

Manage and optimise WordPress website and other digital platforms using best practice UI/UX standards and analytics.

Plan, align, integrate and launch new lead generation opportunities across all digital touchpoints to optimise acquisition of leads and revenue.

Lead SEO strategy and implement actions to drive organic traffic growth.

Deliver campaign optimisation and reporting on outcomes based on deep analytics and metrics know-how across the whole funnel.

About you

Minimum 5+ years practical experience in digital marketing, growth marketing, demand generation or customer acquisition

A love of self-learning about the latest best practices in digital marketing.

High level of comfort trialing new platforms and tinkering to optimise outcomes.

Ability to understand consumer funnels across different audiences and how the touchpoints work together across a consumer journey.

Proven track record working within the digital marketing environment with tangible experience working with platforms including Microsoft CRM, email marketing, Facebook Ads Manager, Google Analytics, AdWords and social media scheduling platforms.

Cooperative, proactive and collaborative approach to work.

Proven time management and organisational skills, with the ability to work under pressure and close tasks.

Demonstrated ability to collaborate with wide range of internal and external stakeholders, including managing digital agencies.

Exceptional attention to detail and commitment to accuracy.

Current Working with Children Check (or willingness to obtain one)

Entitlement to work in Australia as a permanent resident or citizen

Attractive salary packaging options as a registered charity means you take home more tax-free dollars.

Brand new offices with personal lockers, stand up desks, and plenty of natural light.

Located on the Yarra River with parking, cafes, and 5min walk from Flinders Street Station.

Highly engaged and friendly team with welcoming workplace culture.

Flexible workplace offering a mixture of two days working from home and three days in the office.

About us

Kidney Health Australia is a for purpose organisation, dedicated to promoting healthy kidneys for all Australians. As the voice for kidney health, we fight for increased awareness, prevention, early detection and better treatment of this incurable disease. We're advocating for systemic change and more focused research while being an invaluable support for people with kidney disease at every stage of their journey.