Growth-Focused Digital Acquisition Lead

Mediflora; Sydney; In loco; AUD 90.000 - 130.000; Tempo pieno

Descrizione del lavoro

Mediflora, a leading health & fitness brand in Sydney, seeks a talented Digital Marketing Manager to own 360 marketing activities and lead a team of four. You will develop, plan, and implement campaigns across channels to grow membership and engagement, drive referrals, and strengthen brand messaging.

You will oversee internal and external campaigns, manage a design team, and partner with senior leaders to align objectives with business goals. This is a dynamic, hands-on role with broad scope.

Competenze

• Experience leading 360 marketing campaigns for health & fitness brands.
• Strong ability to plan and execute strategic marketing objectives.

Mansioni

• Develop strategic objectives for the marketing department and plans to achieve them.
• Lead internal and external campaigns to drive membership inquiries and engagement.
• Drive campaigns that boost referrals and retention through innovative events.
• Oversee all marketing communications across social, EDM, websites and in-club channels.
• Manage an in-house design team to deliver timely, cost-effective creative output.

Conoscenze

Digital marketing

Team leadership

Campaign management

Strategic planning

Descrizione del lavoro

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Are you a Strong Digital Marketing Manager who has a passion for Health & Fitness? This is a fantastic opportunity to work with one of Australia\'s leading Health & Fitness brands and really lead the way in a Digital transformation!

If you are a talented Digital Marketing Manager, with a love for digital this is a great opportunity to step into a diverse role where you can take ownership of 360 marketing activities managing a team of four. You will see yourself developing, planning and implementing all marketing activities and initiatives; managing a marketing team to function as an innovative and creative department focusing on achieving marketing objectives!

What you\'ll be doing:

• Develop the strategic objectives for the marketing department and develop plans that are focused on the achievement of these objectives.
• Be responsible for all Internal and External marketing campaigns, direct and digital that drive membership inquiries necessary to achieve Guest Traffic goals. Collaborate with COO and General Managers to achieve these monthly goals.
• Drive innovative and engaging campaigns and events that build member engagement and impact Referrals and Retention.
• Manage all marketing communication and ensure clear guidelines and objectives for social media and member/guest interaction. Manage quality of member interaction through EDM\'s, in-club, websites and other communication methods.
• Develop an Ambassador program appropriate for each different brand and generate awareness through inspirational stories and endorsements.
• Manage an in-house design team to ensure timely, accurate, cost effective and creative design output.
• Provide planning and leadership to the marketing department by ensuring appropriate systems, team structure and plans are in place.
• Oversee all creative pieces to ensure effectiveness and consistency in brand communication.