Digital Performance Marketing Lead

KIA Motors; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

Kia Australia is seeking a Digital Performance Executive to plan, execute and optimise integrated digital campaigns across paid search, social, programmatic, display and video. You will collaborate with internal teams and agencies to drive traffic, leads and conversions while ensuring privacy, governance and brand alignment.

The role focuses on measuring performance, delivering actionable insights and continuously improving campaign effectiveness to maximise return on investment for the Kia

Qualifications

• 3+ years of experience in digital marketing or performance marketing.
• Experience managing campaigns across digital advertising platforms and analytics tools.
• Strong understanding of measurement, attribution, conversion optimization and lead generation strategies.
• Advanced analytical skills with Excel and reporting capabilities.

Responsibilities

• Plan, implement and optimise digital performance campaigns across Paid Search, Paid Social, Display, Video, Programmatic and emerging channels.
• Monitor campaign performance and identify opportunities to improve engagement, leads and conversions.
• Develop and maintain reporting dashboards with insights on performance, traffic, lead quality and cost per acquisition.
• Collaborate with agency partners to optimise targeting, creative performance, bidding and media investment.
• Conduct competitor, audience and market analysis to identify growth opportunities and trends.
• Assist in evaluating and implementing new digital marketing tools and platforms.

Skills

Data-driven

Commercial mindset

Time management

Team collaboration

Education

Bachelor's degree in Marketing/related

Tools

Excel

Analytics tools

Job description

Kia Australia is seeking a Digital Performance Executive to plan, execute and optimise integrated digital campaigns across paid search, social, programmatic, display and video. You will collaborate with internal teams and agencies to drive traffic, leads and conversions while ensuring privacy, governance and brand alignment.

The role focuses on measuring performance, delivering actionable insights and continuously improving campaign effectiveness to maximise return on investment for the Kia