CRM Campaigns Lead - Customer Marketing (12-Month FTC)

Sportsbet Pty Ltd.; Melbourne; Hybrid; AUD 80,000 - 110,000; Full time

Benefits offered by this job

25 days annual leave

Hybrid working policy

Hack Days

Weekly concierge service (Melbourne)

Free breakfast and fresh fruit

Onsite tables tennis and pool

Discounted health insurance

Job summary

Sportsbet Pty Ltd. is seeking a Customer Marketing Executive (CRM) for a 12-month fixed-term contract in Melbourne.

You will lead end-to-end CRM campaigns across email, SMS, push and in-app channels, delivering personalised experiences and leveraging automation and AI to improve performance. You will collaborate with Marketing, Product, Brand, Analytics and Technology to drive engagement and commercial outcomes, with a focus on migrate journeys, testing, and optimising customer experiences in a

Qualifications

• Experience delivering customer, CRM or digital marketing campaigns in a fast-moving environment.
• Strong copywriting skills and the ability to adapt messaging for different audiences and channels.
• Hands-on experience with CRM or marketing automation platforms, with Braze experience highly regarded.
• Confidence analysing campaign performance and turning insights into actions and recommendations.
• Exposure to experimentation, personalisation, automated journeys, and an interest in sport and racing will set you apart.

Responsibilities

• Own the end-to-end delivery of customer marketing campaigns across multiple CRM channels, from planning through to execution and optimisation.
• Create engaging, personalised customer experiences that reflect Sportsbet's brand voice and connect with customers at moments that matter.
• Build, optimise and enhance automated customer journeys using customer behaviours, automation and AI to improve performance.
• Monitor campaign results, uncover insights and drive testing and optimisation initiatives that improve engagement and business outcomes.
• Partner with stakeholders across Marketing, Product, Brand, Analytics, Technology and Customer Operations to deliver impactful customer experiences.

Skills

CRM campaigns

Copywriting

CRM platforms

Braze

Campaign analysis

Automation journeys

Tools

Braze

Job description

Sportsbet Pty Ltd. is seeking a Customer Marketing Executive (CRM) for a 12-month fixed-term contract in Melbourne.

You will lead end-to-end CRM campaigns across email, SMS, push and in-app channels, delivering personalised experiences and leveraging automation and AI to improve performance. You will collaborate with Marketing, Product, Brand, Analytics and Technology to drive engagement and commercial outcomes, with a focus on migrate journeys, testing, and optimising customer experiences in a