Digital Campaign Lead

Bega-Cheese; Melbourne; Presencial; AUD 90.000 - 130.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Flexible working

Wellbeing portal

Salary continuance insurance

Descripción de la vacante

Bega Group is seeking a Digital Campaign Lead for a 12-month fixed-term contract in Melbourne. You will drive personalised, data-led campaigns across the customer journey and partner with product, data and commercial teams to align activity with business priorities.

You will lead optimisation, support segmentation and targeting, and translate insights into actions that deliver commercial outcomes, contributing to a collaborative and inclusive culture.

Formación

• Experience in digital marketing, eCommerce or campaign delivery.
• Understanding of customer segmentation and personalisation.
• Proficiency with GA4, GTM and data-driven reporting.

Responsabilidades

• Drive the design and delivery of personalised, data-led campaigns across the customer journey.
• Collaborate with product, data and commercial teams to align activity with priorities.
• Lead campaign optimisation through testing, learning and iteration.
• Support segmentation and targeting to boost engagement and experience.
• Translate insights into actions driving commercial outcomes.

Conocimientos

Digital marketing

eCommerce

Campaign delivery

Google Analytics 4

Google Tag Manager

Data-driven decisions

Herramientas

Google Analytics 4

Google Tag Manager

Descripción del empleo

If you are curious & creative, invested in not only your own success but also the growth of others, and believe in building the Great Australian Food Company, then you might be the one for us!Drive data-led digital campaigns that deliver real impactJoin an iconic Australian FMCG businessThrive in a supportive, collaborative team environmentThe RoleWe’re looking for a Digital Campaign Lead to join our team on a 12-month fixed-term contract and help create meaningful, data-driven customer experiences.In this role, you’ll lead impactful digital campaigns, collaborate with cross-functional teams, and turn customer insights into action. You’ll play a key role in shaping how we engage with customers across their journey, while contributing to a culture that values collaboration, inclusion, and continuous improvement.ResponsibilitiesDrive the design and delivery of personalised, data-led digital campaigns across the customer journeyWork collaboratively with product, data, and commercial teams to align campaign activity with business prioritiesLead campaign optimisation by testing, learning, and continuously improving performanceSupport the development of customer segmentation and targeting to enhance engagement and experienceLiaise with stakeholders to translate insights into meaningful actions and commercial outcomes About youExperience in digital marketing, eCommerce or campaign deliveryUnderstanding of customer segmentation, personalisation and campaign executionDemonstrated proficiency in Google Analytics 4 and Google Tag Manager, including event tracking, conversion measurement, campaign attribution and reportingConfidence using data, insights and analytics to inform decisions, with strong stakeholder communication and collaboration skillsExposure to FMCG or retail environments is advantageous, but not essentialBega Group StoryBega Group is home to many trusted and iconic food and beverage brands. Whether it’s VEGEMITE on toast, a Dare on the go or a Zooper Dooper on a hot day - you've probably grown up enjoying the iconic products we proudly manufacture every day.Our growth story of becoming a successful ASX 200 listed company with an annual turnover in excess of $3 billion and approximately 4,000 employees, is made possible by our dedicated workforce who live and breathe our values every day. We have a strong regional focus and proudly support the communities where we work, live and play. At the Bega Group, we are proud of our heritage and will continue to build great opportunities to encourage our people to develop and thrive. Come and be a part of our success story as we continue to build The Great Australian Food Company through creating Great Food for a Better Future!Life at Bega GroupCompany culture and our values are very important to us. From flexible working arrangements and regular social catch ups, we’re committed to fostering a supportive and agile work environment for our team.Join a dedicated, forward-thinking and innovative cultureGrow with us, through opportunities for career development and progressionContribute by giving back to your community through charities we partner withAccess to mental and physical health programs through our wellbeing portal and programsEnjoy excellent employee benefits, including flexible working, purchased leave options and salary continuance insuranceApplicationsAt Bega Group, diversity and inclusion is a business priority, we want everyone to be themselves regardless of their background, religion, sexual orientation, age or gender so we can truly reflect the customers and communities that we serve. No matter how you identify, we encourage talented people from all backgrounds, abilities, and identities to apply to work at the Bega Group.We will accept applications from all people with the right to live and work in Australia.