CRM & Lifecycle Growth Architect

Sharp & Carter; Sydney; Vor Ort; AUD 120.000 - 160.000; Vollzeit

Zusammenfassung

Sharp & Carter is seeking a senior CRM and lifecycle marketing lead in Sydney to shape consumer growth and engagement. You will design scalable journeys across onboarding, activation, retention and advocacy while building first-party data assets.

This role focuses on developing automation and targeted communications that align with privacy and brand guidelines. You will partner with cross-functional teams including EI, OD marketing and ecommerce to deliver measurable outcomes and drive revenue

Qualifikationen

• 5+ years experience across CRM, lifecycle marketing, marketing automation or growth marketing.
• Hands-on experience with platforms such as HubSpot, Klaviyo or comparable CRM and automation systems.
• Strong knowledge of audience segmentation, journey mapping and personalisation.
• Experience managing email and SMS campaigns, including campaign calendars and automated workflows.
• Understanding of first-party data, database health, privacy obligations and email marketing compliance.

Aufgaben

• Develop and execute the annual CRM and lifecycle marketing strategy.
• Design and optimise end-to-end consumer journeys.
• Build and manage email, SMS and automated communication programs.
• Develop segmentation frameworks using behavioural, demographic and purchase data.
• Grow and improve the quality of first-party consumer database.
• Develop nurture programs supporting product launches, education, events, advocacy and loyalty.
• Establish CRM reporting and measurement frameworks.
• Analyse engagement, conversion, retention and lifetime-value performance.
• Translate data into practical recommendations and commercial outcomes.
• Work closely with the EI and OD marketing team, e-commerce team and agency partners.
• Ensure communications comply with privacy legislation, email marketing requirements and brand standards.

Kenntnisse

CRM strategy

Lifecycle marketing

Marketing automation

Segmentation

Data analysis

Stakeholder management

Copywriting & communications

Tools

HubSpot

Klaviyo

Google Analytics

SQL basics

Jobbeschreibung

Sharp & Carter is seeking a senior CRM and lifecycle marketing lead in Sydney to shape consumer growth and engagement. You will design scalable journeys across onboarding, activation, retention and advocacy while building first-party data assets.

This role focuses on developing automation and targeted communications that align with privacy and brand guidelines. You will partner with cross-functional teams including EI, OD marketing and ecommerce to deliver measurable outcomes and drive revenue