CRM Growth Architect: Consumer Engagement & Lifecycle

FUJIFILM; Sydney; On-site; AUD 120,000 - 170,000; Full time

Job summary

FUJIFILM Australia is seeking a strategic and hands-on Consumer Growth & Lifecycle Manager to design and implement a connected growth ecosystem. You will own annual CRM strategy, journey design, audience segmentation and automated programs that drive engagement, loyalty and long-term value.

You’ll turn data and insights into actionable improvements across the customer lifecycle, collaborating with marketing, e-commerce and agency partners to deliver measurable commercial impact.

Qualifications

• Five+ years of experience across CRM, lifecycle marketing, marketing automation, consumer engagement or growth marketing.
• Experience designing end-to-end consumer journeys and segmentation frameworks.
• Hands-on with automated email and SMS programs and marketing tech.

Responsibilities

• Build the consumer growth strategy with an annual CRM and lifecycle plan aligned to brand and commercial goals.
• Create intelligent, personalised journeys across acquisition, onboarding, engagement, advocacy, retention and win-back.
• Bring campaigns to life by building, deploying and optimising email, SMS and automated communications with brand collaboration.

Skills

CRM strategy

Lifecycle marketing

Marketing automation

Audience segmentation

Personalised marketing

Data analysis

Education

Bachelor's degree in Marketing

Tools

HubSpot

Klaviyo

Job description

FUJIFILM Australia is seeking a strategic and hands-on Consumer Growth & Lifecycle Manager to design and implement a connected growth ecosystem. You will own annual CRM strategy, journey design, audience segmentation and automated programs that drive engagement, loyalty and long-term value.

You’ll turn data and insights into actionable improvements across the customer lifecycle, collaborating with marketing, e-commerce and agency partners to deliver measurable commercial impact.