CRM & Loyalty Growth Architect

AKQA; Australia; Hybride; AUD 180 000 - 240 000; Plein temps

Avantages offerts par ce poste

Hybrid work model

Résumé du poste

AKQA Australia is seeking a Strategy Director, CRM and Loyalty to lead and grow our CRM, loyalty and customer data strategy offering. You will advise senior client leaders, shape customer value propositions, and create programmes that strengthen relationships and commercial performance.

Your work spans programme design, lifecycle strategy, personalisation, data, measurement and transformation, guiding quality and capability across the team. Hybrid in-office required.

Qualifications

• Extensive experience leading CRM, loyalty or customer growth strategy in an agency, consultancy or in-house environment.
• Deep expertise in loyalty programme design, CRM, lifecycle strategy, personalisation and measurement.
• Commercially minded with ability to connect customer value to business performance.

Responsabilités

• Lead complex CRM, loyalty and customer growth engagements from strategy through to implementation.
• Design customer value propositions, loyalty programmes, lifecycle journeys and transformation roadmaps.
• Turn customer insight and behavioural data into clear strategies and measurable commercial outcomes.
• Define approaches to segmentation, personalisation, measurement and test-and-learn.
• Advise clients on first-party data, consent, governance and activation.
• Guide CRM, loyalty, customer data and marketing automation platform strategy, working with specialists to turn strategic ambition into implementable solutions.
• Bring together multidisciplinary teams to create coherent, executable solutions.

Connaissances

CRM strategy

Loyalty programme design

Data-driven decision making

Stakeholder management

Team mentoring

Outils

Braze

Marketing automation

Description du poste

AKQA Australia is seeking a Strategy Director, CRM and Loyalty to lead and grow our CRM, loyalty and customer data strategy offering. You will advise senior client leaders, shape customer value propositions, and create programmes that strengthen relationships and commercial performance.

Your work spans programme design, lifecycle strategy, personalisation, data, measurement and transformation, guiding quality and capability across the team. Hybrid in-office required.