Campaign Marketing LeadHybrid

Wesfarmers Industrial & Safety; Sydney; Hybrid; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Team member discount card

Free One Pass subscription

Wesfarmers discounted offers from 400+

Refer-A-Friend program

Additional annual leave (up to 4 weeks

Generous parental leave policy

Job summary

Blackwoods, part of Wesfarmers, is seeking a Campaign Marketing Lead on a 12-month maximum-term contract to cover parental leave. You’ll own the campaign calendar, coordinate assets, and drive growth across B2C channels with cross-functional teams.

Join a collaborative Marketing team and lead end-to-end campaign execution from planning to performance analysis, ensuring on-time delivery and measurable outcomes that boost customer engagement and category growth.

Qualifications

• Proven experience in campaign marketing, marketing activation, events or a similar role.
• Strong project management capability, ability to manage multiple priorities; Monday.com experience acceptable.
• Experience analysing performance data and translating insights into action.
• Exceptional stakeholder management and communication skills.

Responsibilities

• Lead the delivery of promotional and tactical marketing campaigns.
• Coordinate campaign schedules, catalogues and offer deployment.
• Manage campaign briefs, timelines and stakeholder communications.
• Analyse campaign performance and provide actionable recommendations.
• Track KPIs, budgets and return on investment.
• Collaborate with internal teams and suppliers to achieve objectives.
• Drive continuous improvement and innovation across campaign activity.
• Ensure projects are executed accurately and within deadlines.

Skills

Campaign marketing

Marketing activation

Events

Project management

Stakeholder management

Analytics

Deadline management

B2C experience

Tools

Monday.com

Job description

Contract, Full time

Hybrid

22h ago , from Wesfarmers Industrial and Safety

We're seeking a Campaign Marketing Lead to join our Marketing team on a 12-month maximum-term contract, covering parental leave. This role plays a critical part in delivering Blackwoods' promotional campaign calendar, coordinating campaign activity, catalogues, offers and supporting collateral that drive category growth and customer engagement.

Working closely with Category, Sales, Digital and Supplier teams, you'll take ownership of campaign execution from planning through to performance analysis, ensuring every campaign is delivered on time and achieves measurable outcomes

What you'll be doing

• Lead the delivery of promotional and tactical marketing campaigns.
• Coordinate campaign schedules, catalogues and offer deployment.
• Manage campaign briefs, timelines and stakeholder communications.
• Analyse campaign performance and provide actionable recommendations.
• Track KPIs, budgets and return on investment.
• Collaborate with internal teams and suppliers to achieve campaign objectives.
• Drive continuous improvement and innovation across campaign activity.
• Ensure projects are executed accurately and within agreed deadlines.

We're looking for someone who:

• Proven experience in campaign marketing, marketing activation, events or a similar role.
• Strong project management capability with the ability to manage multiple priorities simultaneously - We use Monday, but similar system proficiency is fine.
• Demonstrated understanding of marketing channels and campaign execution.
• Experience analysing performance data and translating insights into action.
• Exceptional stakeholder management and communication skills.
• Highly organised with strong attention to detail and deadline management.
• Experience within a B2C environment will be highly regarded.

What's In It For You

• Exclusive Perks:Team Memberdiscount cardfor Kmart, Bunnings, Target & Officeworks,FREE One Passsubscription&Wesfarmers discountedoffersfrom over 400 retail partners
• Continuoustraining and career developmentopportunities
• Team events, celebrations,awardrecognition and prizes
• Employee Assistance Program:wellbeingsupportfor you and your immediate family-coveringcounselling, coaching, financial advice, legal guidance, nutritionalservices, & more!
• Refer-A-Friend program–earn up to $2,000 for each referral!
• Ability topurchase up to 4 weeks’ additional annual leave
• Generouspaid parental leavepolicy

As part of our recruitment process and commitment to safety, you will be required to undertake background checks (which will include a pre-employment medical assessment involving drug & alcohol testing).

Blackwoods also promotes diversity and inclusion across our workplaces and encourages applications from all backgrounds, including people from Aboriginal and Torres Strait Islander communities, the LGBTQI+ community and people with disabilities.

Our Story

Blackwoods is one of Australia’s leading providers of Maintenance, Repair and Operations (MRO) products and industrial safety solutions, supporting industries including mining, manufacturing, construction, transport, logistics and government. Backed by Wesfarmers, Blackwoods offers the stability of a market leader along with strong career development and growth opportunities across the broader group.