Campaign Marketing Lead - Hybrid

Wesfarmers; Sydney; On-site; AUD 100,000 - 140,000; Full time

Benefits offered by this job

Team member discount card

One Pass subscription

Wesfarmers retail partner offers

Career development opportunities

Refer-A-Friend program

Additional annual leave

Generous parental leave

Job summary

Blackwoods is recruiting a Campaign Marketing Lead on a 12-month max-term contract to cover parental leave. You will drive the promotional campaign calendar, coordinate catalogues, offers and collateral that grow category sales and engage customers.

You will work with Category, Sales, Digital and Supplier teams, owning end-to-end campaign execution from planning to performance review, ensuring timely delivery and measurable results.

Qualifications

• Campaign marketing experience in activation/events or similar role.
• Strong multi-priority project management skills (Monday.com proficiency).
• Understanding of marketing channels and campaign execution.
• Experience analyzing performance data and translating insights into action.
• Excellent stakeholder management and communication skills.
• Highly organized with strong attention to detail and deadlines.
• Experience in a B2C environment is advantageous.

Responsibilities

• Lead the delivery of promotional and tactical marketing campaigns.
• Coordinate campaign schedules, catalogues and offer deployment.
• Manage campaign briefs, timelines and stakeholder communications.
• Analyze campaign performance and provide actionable recommendations.
• Track KPIs, budgets and ROI.
• Collaborate with internal teams and suppliers to meet objectives.
• Drive continuous improvement and innovation across campaigns.
• Ensure projects are completed on time and within deadlines.

Skills

Campaign marketing

Project management

Marketing channels

Data analysis

Stakeholder management

Attention to detail

B2C experience

Tools

Monday.com

Job description

About the role

We're seeking a Campaign Marketing Lead to join our Marketing team on a 12-month maximum-term contract, covering parental leave. This role plays a critical part in delivering Blackwoods' promotional campaign calendar, coordinating campaign activity, catalogues, offers and supporting collateral that drive category growth and customer engagement.

Working closely with Category, Sales, Digital and Supplier teams, you'll take ownership of campaign execution from planning through to performance analysis, ensuring every campaign is delivered on time and achieves measurable outcomes

What you'll be doing

• Lead the delivery of promotional and tactical marketing campaigns.
• Coordinate campaign schedules, catalogues and offer deployment.
• Manage campaign briefs, timelines and stakeholder communications.
• Analyse campaign performance and provide actionable recommendations.
• Track KPIs, budgets and return on investment.
• Collaborate with internal teams and suppliers to achieve campaign objectives.
• Drive continuous improvement and innovation across campaign activity.
• Ensure projects are executed accurately and within agreed deadlines.

We're looking for someone who:

• Proven experience in campaign marketing, marketing activation, events or a similar role.
• Strong project management capability with the ability to manage multiple priorities simultaneously - We use Monday, but similar system proficiency is fine.
• Demonstrated understanding of marketing channels and campaign execution.
• Experience analysing performance data and translating insights into action.
• Exceptional stakeholder management and communication skills.
• Highly organised with strong attention to detail and deadline management.
• Experience within a B2C environment will be highly regarded.

What's In It For You

• Exclusive Perks:Team Memberdiscount cardfor Kmart, Bunnings, Target & Officeworks,FREE One Passsubscription&Wesfarmers discountedoffersfrom over 400 retail partners
• Continuoustraining and career developmentopportunities
• Team events, celebrations,awardrecognition and prizes
• Employee Assistance Program:wellbeingsupportfor you and your immediate family-coveringcounselling, coaching, financial advice, legal guidance, nutritionalservices, & more!
• Refer-A-Friend program–earn up to $2,000 for each referral!
• Ability topurchase up to 4 weeks’ additional annual leave
• Generouspaid parental leavepolicy

As part of our recruitment process and commitment to safety, you will be required to undertake background checks (which will include a pre-employment medical assessment involving drug & alcohol testing).

Blackwoods also promotes diversity and inclusion across our workplaces and encourages applications from all backgrounds, including people from Aboriginal and Torres Strait Islander communities, the LGBTQI+ community and people with disabilities.

Our Story

Blackwoods is one of Australia’s leading providers of Maintenance, Repair and Operations (MRO) products and industrial safety solutions, supporting industries including mining, manufacturing, construction, transport, logistics and government. Backed by Wesfarmers, Blackwoods offers the stability of a market leader along with strong career development and growth opportunities across the broader group.