Campaign Marketing Lead

Blackwoods; Melbourne; On-site; AUD 90,000 - 120,000; Full time

Benefits offered by this job

Team member discount

One Pass subscription

Wesfarmers retail offers

Training opportunities

Team events

Employee assistance program

Refer-a-Friend program

Additional annual leave

Paid parental leave

Job summary

Blackwoods in Melbourne is seeking a Campaign Marketing Lead on a 12-month maximum-term contract to own the promotional campaign calendar, coordinate catalogues, offers and supporting collateral that drive category growth and customer engagement.

Working with Category, Sales, Digital and Supplier teams, you will manage campaign execution from planning through to performance analysis, ensuring every campaign is delivered on time and achieves measurable outcomes.

Qualifications

• Proven experience in campaign marketing, marketing activation, events or a similar role.
• Strong project management capability with the ability to manage multiple priorities simultaneously - We use Monday, but similar system proficiency is fine.
• Demonstrated understanding of marketing channels and campaign execution.
• Experience analysing performance data and translating insights into action.
• Exceptional stakeholder management and communication skills.
• Highly organised with strong attention to detail and deadline management.
• Experience within a B2C environment will be highly regarded.

Responsibilities

• Lead the delivery of promotional and tactical marketing campaigns.
• Coordinate campaign schedules, catalogues and offer deployment.
• Manage campaign briefs, timelines and stakeholder communications.
• Analyse campaign performance and provide actionable recommendations.
• Track KPIs, budgets and return on investment.
• Collaborate with internal teams and suppliers to achieve campaign objectives.
• Drive continuous improvement and innovation across campaign activity.
• Ensure projects are executed accurately and within agreed deadlines.

Skills

Campaign planning

Project management

Marketing channels

Data analysis

Stakeholder management

Detail orientation

B2C experience

Tools

Monday

Job description

We're seeking a Campaign Marketing Lead to join our Marketing team on a 12-month maximum-term contract, covering parental leave. This role plays a critical part in delivering Blackwoods' promotional campaign calendar, coordinating campaign activity, catalogues, offers and supporting collateral that drive category growth and customer engagement.

Working closely with Category, Sales, Digital and Supplier teams, you'll take ownership of campaign execution from planning through to performance analysis, ensuring every campaign is delivered on time and achieves measurable outcomes

What you'll be doing

• Lead the delivery of promotional and tactical marketing campaigns.
• Coordinate campaign schedules, catalogues and offer deployment.
• Manage campaign briefs, timelines and stakeholder communications.
• Analyse campaign performance and provide actionable recommendations.
• Track KPIs, budgets and return on investment.
• Collaborate with internal teams and suppliers to achieve campaign objectives.
• Drive continuous improvement and innovation across campaign activity.
• Ensure projects are executed accurately and within agreed deadlines.

We're looking for someone who:

• Proven experience in campaign marketing, marketing activation, events or a similar role.
• Strong project management capability with the ability to manage multiple priorities simultaneously - We use Monday, but similar system proficiency is fine.
• Demonstrated understanding of marketing channels and campaign execution.
• Experience analysing performance data and translating insights into action.
• Exceptional stakeholder management and communication skills.
• Highly organised with strong attention to detail and deadline management.
• Experience within a B2C environment will be highly regarded.

What's In It For You

• Exclusive Perks:Team Memberdiscount cardfor Kmart, Bunnings, Target & Officeworks,FREE One Passsubscription&Wesfarmers discountedoffersfrom over 400 retail partners
• Continuoustraining and career developmentopportunities
• Team events, celebrations,awardrecognition and prizes
• Employee Assistance Program:wellbeingsupportfor you and your immediate family-coveringcounselling, coaching, financial advice, legal guidance, nutritionalservices, & more!
• Refer-A-Friend program–earn up to $2,000 for each referral!
• Ability topurchase up to 4 weeks’ additional annual leave
• Generouspaid parental leavepolicy

As part of our recruitment process and commitment to safety, you will be required to undertake background checks (which will include a pre-employment medical assessment involving drug & alcohol testing).

Blackwoods also promotes diversity and inclusion across our workplaces and encourages applications from all backgrounds, including people from Aboriginal and Torres Strait Islander communities, the LGBTQI+ community and people with disabilities.

Our Story

Blackwoods is one of Australia’s leading providers of Maintenance, Repair and Operations (MRO) products and industrial safety solutions, supporting industries including mining, manufacturing, construction, transport, logistics and government. Backed by Wesfarmers, Blackwoods offers the stability of a market leader along with strong career development and growth opportunities across the broader group.