Campaign Marketing Architect, B2B SaaS

Access4 Pty Ltd; Melbourne; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Life Leave

Birthday off

Employee Assistance Program (EAP)

Regular team events

Hybrid work model

Job summary

Access4 Pty Ltd in Melbourne seeks a seasoned marketing leader to design and own the campaign engine. You’ll shape quarterly calendars, run monthly campaigns and ensure partner adoption while owning the pipeline and baselines for CPL and conversion.

You’ll drive lifecycle journeys and manage the marketing automation platform with a focus on data quality, segmentation and reporting. You’ll collaborate across product, channel and sales, plus our UK team and Manila creatives, in a hybrid role.

Qualifications

• Campaign or demand generation experience in B2B tech, SaaS or technology.
• Hands-on marketing automation and CRM skills; you’ve built journeys and reports yourself.
• Carried a pipeline or lead number before, including quarters that didn’t go your way.
• Campaign experience through a partner, channel or reseller model.
• Able to brief an agency well and tell when the work isn’t there yet.
• Commercial sense: connect campaigns to pipeline, not just opens or clicks.
• You use AI tools daily for speed and personalization at scale.
• Backbone to protect a calendar when senior requests collide.

Responsibilities

• Own the campaign calendar: quarterly themes and one campaign a month, from brief to launch.
• Build each kit twice, then drive partner adoption.
• Own marketing-sourced pipeline and set baselines for cost-per-lead and lead-to-opportunity.
• Design lifecycle and nurture journeys across acquisition, channel and customer audiences.
• Own the marketing side of our automation platform: data quality, segmentation, structure and reporting.
• Keep the monthly partner rhythm: kit drops, Open Line, Masterclass and partner newsletter.
• Run paid and owned channels, and hold agencies to a high standard.
• Build a testing habit and act on test results.
• Report campaigns in a way executives can read without a decoder ring.

Skills

Demand generation

Marketing automation

CRM

Pipeline ownership

Partner/channel campaigns

Agency briefing

Commercial mindset

AI tools usage

Calendar management

Education

Marketing, Business, Communications degree

Job description

Access4 Pty Ltd in Melbourne seeks a seasoned marketing leader to design and own the campaign engine. You’ll shape quarterly calendars, run monthly campaigns and ensure partner adoption while owning the pipeline and baselines for CPL and conversion.

You’ll drive lifecycle journeys and manage the marketing automation platform with a focus on data quality, segmentation and reporting. You’ll collaborate across product, channel and sales, plus our UK team and Manila creatives, in a hybrid role.