Marketing Automation & Campaigns Lead (Salesforce)

Peninsula Australia; Sydney; On-site; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Performance bonus

Enhanced leave (up to 31 days after 5+

Profit sharing

Education assistance

Health & wellness vouchers

Social club events

Job summary

Peninsula Australia is seeking an experienced Marketing Automation & Campaigns Manager to lead our marketing automation initiatives across the customer lifecycle. You will collaborate with stakeholders to design and deliver targeted monthly campaigns that improve pipeline performance and showcase clear ROI.

You will manage the MA platform end-to-end, lead two specialists, and build Salesforce dashboards to measure attribution and ROI.

Qualifications

• Experience leading marketing automation, multi-channel campaigns, and technical teams.
• Deep expertise in major MA platforms and Salesforce, troubleshoot workflows and data architecture.
• Strong analytical capabilities to evaluate lead attribution, reporting requirements, and pipeline growth.
• Excellent stakeholder management bridging Marketing, Sales and IT.
• Detail-oriented self-starter focused on accountability and data hygiene.

Responsibilities

• Manage the Marketing Automation Platform end-to-end, optimise lifecycle workflows, campaigns, and lead progression.
• Lead and mentor two Marketing Automation Specialists, overseeing daily workloads, EDM builds, and capacity.
• Build Salesforce dashboards and reports to track attribution, campaign ROI and funnel performance.
• Partner with Sales and IT to align campaign execution, improve lead feedback loops, and drive revenue.
• Maintain system health and data hygiene, troubleshooting, sync errors and deliverability risks.
• Execute multi-channel campaigns (email, webinars, downloads) using data-led test-and-learn practices.
• Ensure data compliance with relevant privacy regulations.

Skills

Marketing automation

Lifecycle campaigns

Stakeholder management

Salesforce expertise

Data analytics

Team leadership

Tools

Salesforce

Marketing platforms

Job description

Peninsula Australia is seeking an experienced Marketing Automation & Campaigns Manager to lead our marketing automation initiatives across the customer lifecycle. You will collaborate with stakeholders to design and deliver targeted monthly campaigns that improve pipeline performance and showcase clear ROI.

You will manage the MA platform end-to-end, lead two specialists, and build Salesforce dashboards to measure attribution and ROI.