Marketing Operations Manager

Smart Talent Group | Sales, IT and Event Recruiters; Sydney; On-site; AUD 110,000 - 170,000; Full time

Job summary

Smart Talent Group | Sales, IT and Event Recruiters is partnering with an established Australian business to recruit a Marketing Operations, Digital & Campaign Manager in Sydney. You will own the marketing ecosystem from CRM to campaigns, website optimization to performance reporting, driving qualified leads and commercial growth.

The role combines strategic thinking with hands-on execution, overseeing marketing operations, automation, analytics and agency partnerships to deliver measurable ROI

Qualifications

• 5+ years' experience in Marketing Operations, Digital Marketing or Campaign Management.
• Strong hands-on experience with HubSpot CRM and marketing automation.
• Experience managing Google Ads and paid digital campaigns.
• Website management experience, including CMS platforms and conversion optimisation.
• Solid understanding of SEO, analytics and performance reporting.
• Excellent project management and stakeholder management skills.
• Strong copywriting and communication skills.
• A proactive, hands-on approach with the ability to balance strategic thinking and execution.

Responsibilities

• Own and optimise HubSpot CRM, marketing automation and lead management.
• Manage and continuously improve the company website and landing pages to maximise lead generation.
• Plan and execute integrated B2B marketing campaigns across Google Ads, LinkedIn, email marketing and organic channels.
• Develop and manage content that strengthens brand positioning and supports business development.
• Drive SEO initiatives and improve organic search performance.
• Monitor campaign performance and provide meaningful reporting on pipeline, ROI and revenue contribution.
• Work closely with Sales to improve lead quality, conversion and customer engagement.
• Manage external marketing partners including developers, designers and digital agencies.

Skills

HubSpot CRM

Marketing automation

Digital advertising

SEO

Analytics & reporting

CMS management

Content creation

Copywriting

Project management

Stakeholder management

Tools

Google Ads

Google Analytics

Google Tag Manager

Google Search Console

Webflow

Job description

Build the marketing engine behind a high-growth B2B business.

We are partnering with an established Australian business that's recognised for delivering large-scale exhibitions, events and brand experiences. As the company continues to grow, they're looking for a commercially minded Marketing Operations, Digital & Campaign Manager to lead their marketing function and drive measurable business growth.

This is a fantastic opportunity for someone who enjoys combining strategy with hands-on execution and wants to own the entire marketing ecosystem, from CRM and digital campaigns to website optimisation and performance reporting.

About the Role

Reporting directly to senior leadership, you'll be responsible for building a scalable marketing operation that generates qualified leads, supports the sales team and delivers measurable commercial outcomes.

You'll oversee marketing operations, campaign delivery, digital advertising, website performance, marketing automation and analytics while working closely with internal stakeholders and external agencies.

Key Responsibilities

• Own and optimise HubSpot CRM, marketing automation and lead management.
• Manage and continuously improve the company website and landing pages to maximise lead generation.
• Plan and execute integrated B2B marketing campaigns across Google Ads, LinkedIn, email marketing and organic channels.
• Develop and manage content that strengthens brand positioning and supports business development.
• Drive SEO initiatives and improve organic search performance.
• Monitor campaign performance and provide meaningful reporting on pipeline, ROI and revenue contribution.
• Work closely with Sales to improve lead quality, conversion and customer engagement.
• Manage external marketing partners including developers, designers and digital agencies.

About You

We're looking for a commercially focused marketing professional who enjoys building systems, improving processes and using data to drive better decisions.

You'll ideally bring:

• 5+ years' experience in Marketing Operations, Digital Marketing or Campaign Management.
• Strong hands-on experience with HubSpot CRM and marketing automation.
• Experience managing Google Ads and paid digital campaigns.
• Website management experience, including CMS platforms and conversion optimisation.
• Solid understanding of SEO, analytics and performance reporting.
• Excellent project management and stakeholder management skills.
• Strong copywriting and communication skills.
• A proactive, hands-on approach with the ability to balance strategic thinking and execution.

Highly Regarded

• Experience in B2B marketing, exhibitions, events, professional services or project-based industries.
• Knowledge of Webflow, Google Analytics, Google Tag Manager and Google Search Console.
• Experience managing external agencies and suppliers.

Why You'll Love This Opportunity

• Join a well-established Australian business with ambitious growth plans.
• Work directly with senior leadership and influence business strategy.
• Own the marketing function and make a measurable commercial impact.
• Broad role covering digital marketing, CRM, automation, campaigns and analytics.
• High level of autonomy with opportunities to introduce new ideas and best practices.

If you're excited by the opportunity to shape the marketing function of a growing Australian business and make a real commercial impact, we'd love to hear from you.

Click the Apply button or send your updated CV to [e-mail] for a confidential discussion.