CRM Strategy Lead (ANZ) - Omnichannel Campaigns

bp; Melbourne; Hybrid; AUD 110,000 - 150,000; Full time

Benefits offered by this job

Diversity & inclusion culture

Social communities & networks

Learning & development opportunities

Other benefits

Job summary

bp Melbourne is seeking a CRM Manager to support the CRM Senior Manager by developing the CRM strategy and owning execution for assigned markets, delivering data-driven campaigns across email, app, push, in both B2C and B2B contexts. You will ensure alignment with global CRM standards while tailoring local campaigns.

You will analyse customer data, craft core journeys, manage omnichannel campaigns, and collaborate with local teams and the Hub to improve retention and lifetime value.

Qualifications

• Experience delivering CRM strategies in global or matrix organisations with measurable outcomes.
• Knowledge of customer lifecycle, behavioural, automated and personalised campaigns.
• Ability to use data/insights to improve engagement and campaign performance.
• Experience with CRM and MarTech platforms, including Salesforce and campaign automation.
• Experience implementing and scaling MarTech platforms, processes and workflows.
• Ability to lead cross-functional, geographically diverse teams.

Responsibilities

• Support the M&C CRM strategy and lead execution across assigned markets for B2B and B2C audiences.
• Deliver CRM journeys and campaigns across email, app, push and other channels, aligned with global frameworks and local needs.
• Partner with local teams and the Hub to coordinate design and delivery, tracking milestones and risks.
• Identify and introduce CRM tools and approaches to improve engagement and performance.
• Develop customer lifecycle programmes that support retention and lifetime value.
• Shape personalisation strategies and roadmaps across CRM activity.
• Use reporting to measure performance and continuously improve campaigns.
• Support business goals by improving marketing return and customer value.

Skills

CRM strategy

Campaign management

Data analytics

Stakeholder engagement

MarTech

Team leadership

Tools

Salesforce

Job description

bp Melbourne is seeking a CRM Manager to support the CRM Senior Manager by developing the CRM strategy and owning execution for assigned markets, delivering data-driven campaigns across email, app, push, in both B2C and B2B contexts. You will ensure alignment with global CRM standards while tailoring local campaigns.

You will analyse customer data, craft core journeys, manage omnichannel campaigns, and collaborate with local teams and the Hub to improve retention and lifetime value.