Brand & Activation Specialist – FMCG Growth

Opal Healthcare; Sydney; Hybrid; AUD 70,000 - 110,000; Full time

Job summary

Diageo in Sydney HQ is seeking an Assistant Brand & Activation Manager to help develop brand plans and activation programs that drive growth and consumer engagement. You will collaborate with Brand and Activation Managers, Retail Activation, Sales, Finance, Insights, and agencies to execute marketing initiatives effectively.

Key tasks include supporting annual brand plans, managing brand assets, coordinating packaging updates, and tracking activation KPIs while ensuring responsible marketing

Qualifications

• 1–4 years in FMCG marketing, brand management, customer marketing, or activation.
• Experience supporting campaigns, events, or commercial projects.
• Exposure to agency management is advantageous.
• Experience within consumer goods, beverages, retail, or hospitality is often valued.

Responsibilities

• Develop annual brand plans and campaign strategies.
• Support management of brand assets and guidelines.
• Coordinate packaging updates, creative development, and campaign approvals.
• Monitor brand performance and market trends.
• Contribute to innovation and product launch projects.
• Deliver consumer activations, events, sponsorships, and experiential programs.
• Coordinate activation calendars and project timelines.
• Work with agencies and suppliers to ensure flawless execution.
• Adapt global campaigns for local market needs.
• Support retail and customer activation initiatives.
• Gather and analyze consumer, customer, and market data.
• Track campaign and activation KPIs.
• Prepare performance reports and presentations.
• Identify opportunities for optimization and improvement.
• Coordinate cross-functional project teams.
• Manage day-to-day communication with agencies and vendors.
• Support budget tracking and purchase order management.
• Ensure activities comply with responsible marketing standards and company processes.

Skills

FMCG marketing

Brand management

Customer marketing

Activation

Job description

Diageo in Sydney HQ is seeking an Assistant Brand & Activation Manager to help develop brand plans and activation programs that drive growth and consumer engagement. You will collaborate with Brand and Activation Managers, Retail Activation, Sales, Finance, Insights, and agencies to execute marketing initiatives effectively.

Key tasks include supporting annual brand plans, managing brand assets, coordinating packaging updates, and tracking activation KPIs while ensuring responsible marketing