Assistant Brand & Activation Manager

Diageo; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

Diageo in Sydney is seeking an Assistant Brand & Activation Manager to help develop and execute brand plans and activation programs that grow the brand, engage consumers, and improve commercial performance. You will collaborate with Brand and Activation Managers, Retail Activation, Sales, Finance, Insights, and agencies to deliver marketing initiatives effectively.

The role spans brand assets management, campaign adaptation for local markets, and KPI tracking, with opportunities to drive

Qualifications

• 1-4 years in FMCG marketing, brand management, customer marketing, or activation.
• Experience supporting campaigns, events, or commercial projects.
• Exposure to agency management is advantageous.
• Experience within consumer goods, beverages, retail, or hospitality is often valued.

Responsibilities

• Support development of annual brand plans and campaign strategies.
• Coordinate packaging updates, creative development, and approvals.
• Support delivery of consumer activations, events, sponsorships, and experiential programs.
• Gather and analyze consumer, customer, and market data.

Skills

FMCG marketing

Brand activation

Campaign management

Job description

Job Description : About us

With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations. Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other. Join us and play your part in making life’s moments mean a little more.

Join our Marketing Team

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future. Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our genius and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere. Together, we’re celebrating diversity and challenging stereotypes through our advertising and marketing. Wherever your talents lie, from Design to Consumer Planning, you’ll be celebrated and supported in our inclusive culture.

About this role

As an Assistant Brand & Activation Manager, you’re expected to support the development and execution of brand plans and activation programs that drive brand growth, consumer engagement, and commercial performance. Work closely with Brand and Activation Managers, Retail Activation, Sales, Finance, Insights, and agency partners to deliver marketing initiatives effectively. You will be responsible for:

• 1. Brand Management Support
  • Assist in developing annual brand plans and campaign strategies.
  • Support management of brand assets and guidelines.
  • Coordinate packaging updates, creative development, and campaign approvals.
  • Monitor brand performance and market trends.
  • Contribute to innovation and product launch projects.
• 2. Brand Activation Support
  • Support delivery of consumer activations, events, sponsorships, and experiential programs.
  • Coordinate activation calendars and project timelines.
  • Work with agencies and suppliers to ensure flawless execution.
  • Assist in adapting global campaigns for local market needs.
  • Support retail and customer activation initiatives.
• 3. Insights & Performance
  • Gather and analyze consumer, customer, and market data.
  • Track campaign and activation KPIs.
  • Prepare performance reports and presentations.
  • Identify opportunities for optimization and improvement.
• 4. Project & Stakeholder Management
  • Coordinate cross-functional project teams.
  • Manage day-to-day communication with agencies and vendors.
  • Support budget tracking and purchase order management.
  • Ensure activities comply with responsible marketing standards and company processes.

Experience and skills required

• 1-4 years in FMCG marketing, brand management, customer marketing, or activation.
• Experience supporting campaigns, events, or commercial projects.
• Exposure to agency management is advantageous.
• Experience within consumer goods, beverages, retail, or hospitality is often valued.

Working with Us

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible. We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team. Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Recruitment Scam Warning

Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we’ll never ask for money.

Job Information

Worker Type :Regular Primary Location:Sydney HQ Additional Locations : Job Posting Start Date : 2026-10-26

About us (additional)

With more than 200 brands sold in over 180 countries, we are home to a diverse portfolio of drinks enjoyed around the world. Every day, our talented colleagues bring creativity, expertise and passion to the brands people know and love. From established favourites to exciting new launches, the brands we build are shaped by culture, connected to local communities and made for life’s moments. By understanding our consumers and building strong, trusted relationships with our customers, we help our brands remain relevant, distinctive, and accessible. Our founders, including Arthur Guinness, John Walker and Charles Tanqueray, were visionary entrepreneurs whose ambition and ingenuity helped shape the drinks industry. Today, that pioneering spirit lives on through our people. Join us and you’ll work alongside talented colleagues from around the world, bringing together different perspectives, experiences and specialist skills. Together, you’ll challenge convention, explore new possibilities and help shape a more inclusive and sustainable future. You’ll be empowered to learn, grow, thrive, and make a lasting impact.

DRINKiQ

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