Senior Brand Activation Lead — Experiential & Growth

Diageo; Sydney; Sur place; AUD 140 000 - 190 000; Plein temps

Résumé du poste

Diageo in Sydney seeks a Senior Brand Activation Manager for a 12-month contract to lead integrated activation programs across Vodka & Tequila. You will partner with Commercial, Digital, Insights and Innovation to drive growth and brand equity.

Candidates should have 7+ years in FMCG marketing, proven big-budget management, and strong leadership skills to coordinate cross-functional teams and external partners while delivering measurable ROI.

Qualifications

• 7+ years in FMCG marketing or activation.
• Proven experience leading large-scale consumer campaigns or events.
• Experience managing significant budgets and P&L awareness.

Responsabilités

• Lead development and execution of integrated brand activation programs.
• Collaborate with Commercial, Digital, Insights and Innovation teams.
• Manage agencies, budgets and timelines to deliver ROI.
• Track KPIs, analyze data, and present performance reviews.
• Lead and coach brand activation teams and cross-functional partners.

Connaissances

Brand activation

FMCG marketing

Budget management

P&L understanding

Team leadership

Description du poste

Diageo in Sydney seeks a Senior Brand Activation Manager for a 12-month contract to lead integrated activation programs across Vodka & Tequila. You will partner with Commercial, Digital, Insights and Innovation to drive growth and brand equity.

Candidates should have 7+ years in FMCG marketing, proven big-budget management, and strong leadership skills to coordinate cross-functional teams and external partners while delivering measurable ROI.