Senior Brand and Activation Manager - Vodka & Tequila (12-months contract)

Diageo; Sydney; Sur place; AUD 140 000 - 190 000; Plein temps

Résumé du poste

Diageo in Sydney seeks a Senior Brand Activation Manager for a 12-month contract to lead integrated activation programs across Vodka & Tequila. You will partner with Commercial, Digital, Insights and Innovation to drive growth and brand equity.

Candidates should have 7+ years in FMCG marketing, proven big-budget management, and strong leadership skills to coordinate cross-functional teams and external partners while delivering measurable ROI.

Qualifications

• 7+ years in FMCG marketing or activation.
• Proven experience leading large-scale consumer campaigns or events.
• Experience managing significant budgets and P&L awareness.

Responsabilités

• Lead development and execution of integrated brand activation programs.
• Collaborate with Commercial, Digital, Insights and Innovation teams.
• Manage agencies, budgets and timelines to deliver ROI.
• Track KPIs, analyze data, and present performance reviews.
• Lead and coach brand activation teams and cross-functional partners.

Connaissances

Brand activation

FMCG marketing

Budget management

P&L understanding

Team leadership

Description du poste

Job Description : Senior Brand and Activation Manager Vodka& Tequila (12-months contract)

About us With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations. Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other. Join us and play your part in making life’s moments mean a little more.

Join our Marketing Team

Our Marketing team are creators, helping to build and nurture some of the world’s most loved brands. We craft amazing connections with people around the world to celebrate our brands’ legacies and reimagine them for the world today, and into the future. Everything we do is underpinned by a deep understanding of our consumers, behaviours, trends, and technologies. Using our resources and creativity, we unlock our brands’ uniqueness, understand their purpose, and put them at the heart of celebrations everywhere.

About this role

As Senior Brand& Activation Manager, you’ll lead the development and execution of integrated brand activation programs that build brand equity, drive consumer engagement, and deliver commercial growth across key channels, customers, and occasions. Partner closely with Commercial, Digital, Insights, and Innovation to bring global, regional and local growth drivers to life. You will be responsible for:

1. Brand Activation Strategy
   • Translate brand strategy into local activation plans.
   • Develop annual activation calendars aligned with business objectives.
   • Ensure activations are connected across media, experiential, digital, retail, and advocacy.
   • Localize global and regional campaigns for market relevance.
2. Consumer & Customer Activation
   • Lead execution of experiential events, sponsorships, trade activations, and consumer experiences.
   • Drive recruitment initiatives across priority brands.
   • Build programs that increase awareness, trial, conversion, and loyalty.
   • Collaborate with commercial teams to maximize in-market impact.
3. Project & Agency Management
   • Manage creative, experiential, media, and PR agencies.
   • Oversee activation budgets and ensure strong ROI.
   • Deliver programs on time and within budget.
   • Coordinate cross-functional teams and external partners.
4. Performance & Insights
   • Track activation KPIs, business result and M&E.
   • Analyse consumer, customer, and market data.
   • Identify opportunities for optimization and innovation.
   • Present performance reviews and recommendations to senior leadership.
5. Leadership Responsibilities
   • Lead brand activation managers, agencies, and project teams.
   • Influence stakeholders without direct authority.
   • Foster collaboration across Marketing, Commercial, Finance, Supply, and Supply Innovation functions.
   • Coach and develop team capability.

Experience/skills required

Experience/skills required: 7+ years in FMCG marketing, brand management, customer marketing, or activation. Proven experience leading large-scale consumer campaigns, innovations or events. Experience managing significant budgets. Strong commercial and P&L understanding.

Working with Us

Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible. We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team. Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.

Worker Type :Regular Primary Location:Sydney HQ Additional Locations :

With more than 200 brands sold in over 180 countries, we are home to a diverse portfolio of drinks enjoyed around the world. Every day, our talented colleagues bring creativity, expertise and passion to the brands people know and love. From established favourites to exciting new launches, the brands we build are shaped by culture, connected to local communities and made for life’s moments. By understanding our consumers and building strong, trusted relationships with our customers, we help our brands remain relevant, distinctive, and accessible. Our founders, including Arthur Guinness, John Walker and Charles Tanqueray, were visionary entrepreneurs whose ambition and ingenuity helped shape the drinks industry. Today, that pioneering spirit lives on through our people. Join us and you’ll work alongside talented colleagues from around the world, bringing together different perspectives, experiences and specialist skills. Together, you’ll challenge convention, explore new possibilities and help shape a more inclusive and sustainable future. You’ll be empowered to learn, grow, thrive, and make a lasting impact.

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