Brand & Activation Assistant Manager — Growth Catalyst

Diageo; Sydney; On-site; AUD 90,000 - 120,000; Full time

Job summary

Diageo in Sydney is seeking an Assistant Brand & Activation Manager to help develop and execute brand plans and activation programs that grow the brand, engage consumers, and improve commercial performance. You will collaborate with Brand and Activation Managers, Retail Activation, Sales, Finance, Insights, and agencies to deliver marketing initiatives effectively.

The role spans brand assets management, campaign adaptation for local markets, and KPI tracking, with opportunities to drive

Qualifications

• 1-4 years in FMCG marketing, brand management, customer marketing, or activation.
• Experience supporting campaigns, events, or commercial projects.
• Exposure to agency management is advantageous.
• Experience within consumer goods, beverages, retail, or hospitality is often valued.

Responsibilities

• Support development of annual brand plans and campaign strategies.
• Coordinate packaging updates, creative development, and approvals.
• Support delivery of consumer activations, events, sponsorships, and experiential programs.
• Gather and analyze consumer, customer, and market data.

Skills

FMCG marketing

Brand activation

Campaign management

Job description

Diageo in Sydney is seeking an Assistant Brand & Activation Manager to help develop and execute brand plans and activation programs that grow the brand, engage consumers, and improve commercial performance. You will collaborate with Brand and Activation Managers, Retail Activation, Sales, Finance, Insights, and agencies to deliver marketing initiatives effectively.

The role spans brand assets management, campaign adaptation for local markets, and KPI tracking, with opportunities to drive