National B2B Marketing Lead – Construction & Brand Growth

Trend Personnel Pty Ltd; Gold Coast City; On-site; AUD 140,000 - 190,000; Full time

Job summary

Trend Personnel Pty Ltd is seeking a senior marketing leader to steer the national B2B marketing, brand and communications strategy. You will work with the CEO and senior leaders to strengthen brand position, drive sustainable growth and engage key customers, partners and industry stakeholders.

You will build a clear brand across divisions, lead integrated campaigns, translate complex offerings into compelling messages, and guide launches with strong go-to-market plans.

Qualifications

• Minimum 10 years' senior B2B marketing experience in construction/property sectors.
• Strong knowledge of the Australian construction industry and market trends.
• Proven ability to develop national B2B marketing strategies with measurable outcomes.
• Experience leading marketing teams and managing external agencies.

Responsibilities

• Develop and lead the national B2B marketing, brand and communications strategy.
• Build a consistent brand position across divisions, channels and touchpoints.
• Lead campaigns across trade marketing, paid media, social, PR, events and sales collateral.
• Translate technical products into clear, commercially effective messages.
• Develop thought leadership and content programs for the construction sector.
• Drive initiatives that support sales teams, distributors and channel partners.
• Lead product/service launches with go-to-market plans and tools.
• Collaborate with national sales to improve lead generation and conversions.
• Manage annual marketing plans, budgets and ROI measurement.

Tools

HubSpot

Salesforce

Google Analytics

Job description

Trend Personnel Pty Ltd is seeking a senior marketing leader to steer the national B2B marketing, brand and communications strategy. You will work with the CEO and senior leaders to strengthen brand position, drive sustainable growth and engage key customers, partners and industry stakeholders.

You will build a clear brand across divisions, lead integrated campaigns, translate complex offerings into compelling messages, and guide launches with strong go-to-market plans.