B2B Marketing & Digital Campaign Lead

Specialised Stud Systems; Sydney; On-site; AUD 70,000 - 110,000; Full time

Job summary

Faststud is seeking an experienced, hands-on marketing professional to coordinate and deliver marketing, digital communications, content and lead-generation activities. This role is not entry-level and requires established marketing capability and practical digital experience, working with the General Manager - Sales & Marketing and the broader sales team.

The successful candidate will translate business objectives into practical marketing activity, contribute to brand awareness, customer

Qualifications

• Demonstrated experience in B2B or digital marketing.
• Strong written and verbal communication skills.
• Experience managing LinkedIn, Facebook and Instagram.
• Content creation and social media campaign experience.
• Canva, Adobe Creative Suite or similar design software experience.
• CMS experience including WordPress.

Responsibilities

• Manage Google Ads and other digital campaigns.
• Monitor campaign performance and prepare reports.
• Develop and coordinate email marketing campaigns.
• Coordinate marketing activity across digital channels.
• Maintain product, supplier and technical information on the Faststud website.
• Develop landing pages and promotional content.
• Implement SEO and AEO activities, including keyword/content optimisations.
• Create posts, blogs, newsletters and promotional materials.

Skills

B2B marketing

Digital marketing

Content creation

SEO/AEO

HubSpot CRM

Google Ads

Analytics

Social campaigns

WordPress CMS

Tools

WordPress

HubSpot

Google Analytics

Canva

Adobe Creative Suite

Job description

Faststud is seeking an experienced, hands-on marketing professional to coordinate and deliver marketing, digital communications, content and lead-generation activities. This role is not entry-level and requires established marketing capability and practical digital experience, working with the General Manager - Sales & Marketing and the broader sales team.

The successful candidate will translate business objectives into practical marketing activity, contribute to brand awareness, customer