B2B Marketing Manager — Campaigns, Content & Growth

Vocus; North Sydney; On-site; AUD 120,000 - 180,000; Full time

Job summary

Vision Networks is seeking an experienced Marketing Manager to drive B2B marketing initiatives that support growth and network expansion. You will collaborate with Sales, Commercial and Networks to develop targeted programs for RSPs, developers, builders, strata managers, and residents.

You will lead content, digital marketing, and sales enablement efforts, manage external agencies, and ensure activities are measured against commercial priorities.

Qualifications

• 5+ years’ experience in B2B marketing across telecommunications, technology, infrastructure, property, utilities or related industries.
• Proven success delivering integrated marketing campaigns that drive lead generation and growth.
• Strong capabilities across campaigns, content, digital marketing, communications and sales enablement.
• Solid understanding of digital channels (website, email, social, paid media, search) with ability to manage agency partners.
• Excellent written communication and content development, translating complex propositions for customers.
• Commercial mindset translating business priorities into focused marketing activity.
• Experience managing external agencies, suppliers and marketing budgets.
• Ability to use data and insights to measure performance and inform decisions.

Responsibilities

• Develop and deliver Vision Networks marketing plan aligned to growth, network expansion and RSP acquisition priorities.
• Plan and coordinate targeted marketing programs across greenfield and brownfield segments and priority markets.
• Develop content and communications to support customer acquisition, stakeholder engagement and market presence.
• Coordinate case studies, customer stories, presentations, capability materials, product collateral and website/social content.
• Manage Vision Networks’ digital marketing activity across website, email, social media and paid digital channels.
• Coordinate SEO, paid search, paid social and other digital activity through agency partners.
• Partner with Sales and Networks to understand commercial priorities and provide marketing support for targeted accounts, segments and opportunities.
• Monitor customer, competitor and market developments relevant to Vision Networks’ growth strategy.

Skills

B2B marketing

Campaign management

Digital marketing

Content creation

Sales enablement

Agency management

Marketing analytics

Job description

Vision Networks is seeking an experienced Marketing Manager to drive B2B marketing initiatives that support growth and network expansion. You will collaborate with Sales, Commercial and Networks to develop targeted programs for RSPs, developers, builders, strata managers, and residents.

You will lead content, digital marketing, and sales enablement efforts, manage external agencies, and ensure activities are measured against commercial priorities.