Workplace Relations Strategy Lead

Metro Trains Melbourne; City of Melbourne; On-site; AUD 90,000 - 140,000; Full time

Job summary

Metro Trains Melbourne seeks a marketing leader to direct strategy and execution, driving brand awareness, lead generation, and revenue growth through data-driven campaigns.

You will oversee cross-functional teams, optimize CAC and ROI, and ensure campaigns launch on time and within budget while maintaining a robust pipeline through segmentation.

Qualifications

• Bachelor’s degree in Marketing, Business, or related field.
• 5+ years marketing management experience.
• Proven track record in campaign performance metrics.
• Experience with CRM and marketing automation tools.
• Strong understanding of market research and positioning.

Responsibilities

• Lead marketing strategy and execution to drive brand awareness, generate qualified leads, and grow revenue.
• Drive data-driven campaigns and cross-functional collaboration to achieve KPIs.
• Improve CAC and marketing ROI while maintaining a strong pipeline through segmentation.
• Launch campaigns on time and within budget.
• Monitor campaign performance metrics and adjust strategies accordingly.

Skills

Marketing analytics and reporting

SEO/SEM and paid media

Marketing automation

CRM management

Content strategy and campaign

A/B testing

Strategic thinking

Leadership

Cross-functional collaboration

Data-driven decision making

Education

Bachelor’s degree in Marketing, Business, or related field

Tools

HubSpot

Marketo

Salesforce

Job description

Job Description

Lead marketing strategy and execution to drive brand awareness, generate qualified leads, and grow revenue through data-driven campaigns and cross-functional collaboration. Key Performance Indicators: Increase lead volume and conversion rates Grow brand awareness and engagement Launch campaigns on time and within budget Improve CAC and marketing ROI Maintain strong pipeline through segmentation

Qualifications: Bachelor’s degree in Marketing, Business, or related field 5+ years marketing management experience Proven track record in campaign performance metrics Experience with CRM and marketing automation tools Strong understanding of market research and positioning

Required Skills: Marketing analytics and reporting, SEO/SEM and paid media (Google Ads, Meta), Marketing automation (HubSpot, Marketo), CRM management (Salesforce), Content strategy and campaign execution, A/B testing and experimentation, Strategic thinking, Leadership and team management, Cross-functional collaboration, Data-driven decision making

Qualifications

• Bachelor’s degree in Marketing, Business, or related field
• 5+ years marketing management experience
• Proven track record in campaign performance metrics
• Experience with CRM and marketing automation tools
• Strong understanding of market research and positioning
• Marketing analytics and reporting
• SEO/SEM and paid media (Google Ads, Meta)