B2B Digital Marketing Lead: Growth & Strategy

Konica Minolta; Sydney; Hybrid; AUD 100,000 - 150,000; Full time

Benefits offered by this job

Flexible workplace policies

Paid parental leave

Diversity and inclusion

Job summary

Konica Minolta Australia seeks a Digital Marketing Manager to lead and grow our B2B digital strategy. You will own our digital presence, deliver integrated campaigns, engage the right audiences and generate quality opportunities to support business growth.

The ideal candidate is a creative, commercially minded marketer with experience leading digital marketing across multiple channels, including team leadership and budget management.

Qualifications

• Experience leading digital marketing with measurable results.
• Experience in B2B marketing, including marketing automation and CRM alignment with Sales.
• Hands-on experience across paid search, paid social, SEO and email campaigns.
• Strong knowledge of Google Analytics and other digital marketing technologies.

Responsibilities

• Set and deliver short, medium and long-term digital marketing strategy.
• Lead website strategy, user experience and development roadmap with landing pages, A/B testing and conversion optimization.
• Improve performance across email, marketing automation, search, social, paid digital advertising and other channels.
• Manage and improve our digital marketing platforms across automation, analytics, personalization and campaign management.
• Collaborate with Sales to align campaigns with business priorities and develop ABM programs.
• Manage digital agency partners from briefing to campaign delivery and optimization.
• Turn customer data into insights and report on marketing ROI, pipeline contribution and CAC.

Skills

Digital marketing

B2B marketing

Team leadership

Marketing automation

CRM platforms

Paid search

SEO

Google Analytics

Email marketing

Data-driven decision making

Education

Marketing degree

Tools

Google Analytics

AI tools

Job description

Konica Minolta Australia seeks a Digital Marketing Manager to lead and grow our B2B digital strategy. You will own our digital presence, deliver integrated campaigns, engage the right audiences and generate quality opportunities to support business growth.

The ideal candidate is a creative, commercially minded marketer with experience leading digital marketing across multiple channels, including team leadership and budget management.