MARKETING & DIGITAL COORDINATOR

Specialised Stud Systems; Sydney; On-site; AUD 70,000 - 110,000; Full time

Job summary

Faststud is seeking an experienced, hands-on marketing professional to coordinate and deliver marketing, digital communications, content and lead-generation activities. This role is not entry-level and requires established marketing capability and practical digital experience, working with the General Manager - Sales & Marketing and the broader sales team.

The successful candidate will translate business objectives into practical marketing activity, contribute to brand awareness, customer

Qualifications

• Demonstrated experience in B2B or digital marketing.
• Strong written and verbal communication skills.
• Experience managing LinkedIn, Facebook and Instagram.
• Content creation and social media campaign experience.
• Canva, Adobe Creative Suite or similar design software experience.
• CMS experience including WordPress.

Responsibilities

• Manage Google Ads and other digital campaigns.
• Monitor campaign performance and prepare reports.
• Develop and coordinate email marketing campaigns.
• Coordinate marketing activity across digital channels.
• Maintain product, supplier and technical information on the Faststud website.
• Develop landing pages and promotional content.
• Implement SEO and AEO activities, including keyword/content optimisations.
• Create posts, blogs, newsletters and promotional materials.

Skills

B2B marketing

Digital marketing

Content creation

SEO/AEO

HubSpot CRM

Google Ads

Analytics

Social campaigns

WordPress CMS

Tools

WordPress

HubSpot

Google Analytics

Canva

Adobe Creative Suite

Job description

An experienced, hands-on marketing role responsible for coordinating and delivering Faststud's marketing, digital communications, content and lead-generation activities. This is a hands-on role for someone who can turn business objectives into practical marketing activity and contribute directly to brand awareness, customer engagement, project opportunities and sales growth. This is not an entry-level marketing position. The successful candidate will bring established marketing capability, commercial judgement and practical digital marketing experience, while working closely with the General Manager - Sales & Marketing and the broader sales team.

Key responsibilities

• Manage and coordinate Google Ads and other digital marketing campaigns
• Monitor campaign performance and prepare clear reports and recommendations
• Develop and coordinate email marketing campaigns and customer communications
• Coordinate marketing activity across relevant digital channels
• Maintain and use HubSpot, Google Analytics and other relevant marketing platforms
• Maintain accurate, current and professional product, supplier and technical information on the Faststud website
• Upload products, supplier information, news, technical resources and campaign content
• Develop landing pages and promotional website content
• Implement practical SEO & AEO activities, including keyword, content and on-page improvements
• Develop professional social posts, product promotions, blogs, articles, project highlights, newsletters, flyers, brochures and presentation materials

About you

• Demonstrated experience in B2B marketing or digital marketing
• Strong written and verbal communication skills
• Experience managing LinkedIn, Facebook and Instagram
• Experience creating content and social media campaigns
• Canva, Adobe Creative Suite or similar design software experience
• Demonstrated experience using website content management systems, including WordPress.
• Demonstrated experience in SEO and AEO, including the use of relevant tools and platforms
• Experience developing email marketing campaigns and customer communications
• Experience with marketing analytics, reporting and campaign measurement
• Experience using CRM and marketing platforms, preferably HubSpot
• Experience with Google Ads and Google Analytics

About us

Faststud is a growing building products and solutions business based in Smithfield, NSW. We work closely with customers, suppliers and the construction industry to provide quality products, technical support and commercially focused solutions.

• Take ownership of Faststud's day-to-day marketing function
• Work directly with senior management and the sales team
• Help shape Faststud's brand and digital presence
• Work with leading building product suppliers and manufacturers
• Develop and execute marketing initiatives from concept through to delivery
• Make a measurable contribution to the growth of the business