Growth-Focused B2B Marketing Lead

Control Hire Pty Ltd.; Sydney; On-site; AUD 90,000 - 130,000; Full time

Benefits offered by this job

Permanent full time role

Ownership of marketing function

Direct access to CEO and leadership

Supportive team

Job summary

Control Hire Pty Ltd. is seeking a Marketing Lead to own all marketing activities for a leading Australian provider of hazard control equipment and consulting.

You will drive B2B campaigns to generate leads and revenue and work closely with the CEO and sales team to understand customers and win work. Based at Seven Hills NSW, this permanent full-time role offers direct access to the CEO and leadership, with hands-on responsibility for content, digital marketing, events and brand management to

Qualifications

• Tertiary qualification in marketing, communications or similar.
• Proven B2B marketing experience, ideally in hire, construction, industrial or safety.
• Track record of generating leads and revenue; sales oriented.
• Comfortable working alongside sales reps and talking with customers.
• Strong writer with excellent grammar and attention to detail.
• Confident shooting and editing video and photos, and comfortable on camera.
• Good understanding of Google Ads, SEO and analytics, and experience managing agencies; hands on with WordPress.
• Experience with LinkedIn, email marketing and Canva or similar design tools.
• Comfortable using AI tools such as Claude, and CRM systems.
• Organised and self motivated, able to manage competing deadlines on your own.
• Current driver's licence and happy to visit work sites.

Responsibilities

• Generate leads and revenue through targeted campaigns aimed at key sectors, customers and products.
• Work closely with sales reps, including ride alongs and site visits, to understand customers and what wins work.
• Run customer focus groups and feedback to sharpen our offer and messaging.
• Plan and deliver the marketing strategy, campaigns and budget.
• Manage our external digital agency on Google Ads, SEO and analytics, and report monthly on leads, conversions and results.
• Manage our WordPress website and keep it working as a lead generation tool.
• Write and publish content for the website, LinkedIn, email newsletters and trade media.
• Create video and photo content for social media, the website and training, both shooting and editing it yourself and appearing on camera when needed.
• Get out on site to capture our equipment and projects, and brief and manage our external drone videographer. Brief and manage our external graphic designer on campaigns, collateral and brand work.
• Launch new products and give the sales team the collateral, spec sheets and training they need to sell them.
• Plan and run trade shows and industry events.
• Run our brand camp and give every new starter a marketing induction, so the whole team understands and represents the Control Hire brand. Manage PR, partnerships and brand consistency
• Work with our CRM and lead systems so every enquiry reaches the right sales rep and gets followed up.
• Use AI tools and automation to work smarter and improve marketing processes.

Skills

Lead generation

B2B marketing

Sales collaboration

Content writing

Video shooting/editing

Google Ads

SEO

Analytics

WordPress

LinkedIn marketing

Email marketing

Canva

AI tools (Claude)

CRM systems

Time management

Education

Marketing degree

Tools

Google Ads

SEO

Analytics

WordPress

LinkedIn

Canva

Claude (AI)

CRM software

Email marketing platforms

Job description

Control Hire Pty Ltd. is seeking a Marketing Lead to own all marketing activities for a leading Australian provider of hazard control equipment and consulting.

You will drive B2B campaigns to generate leads and revenue and work closely with the CEO and sales team to understand customers and win work. Based at Seven Hills NSW, this permanent full-time role offers direct access to the CEO and leadership, with hands-on responsibility for content, digital marketing, events and brand management to