Audience Data Commercial Lead

Seven West Media; Sydney; On-site; AUD 120,000 - 150,000; Full time

Benefits offered by this job

Exclusive discounts

Wellness perks

Recognition programs

Generous leave options

Fertility leave

Parental leave

Volunteering leave

Accelerate@SWM

SPARK Mentoring

Job summary

Seven West Media is seeking a Commercial Data Manager to lead the commercialisation and optimisation of our audience and data capabilities across our digital advertising products on a 12 month contract. Working at the intersection of data, sales and advertising technology, you’ll help deliver innovative audience solutions that drive campaign performance, client outcomes and revenue growth.

Partnering with Commercial, Audience Intelligence, Product and Technology teams, you’ll translate complex

Qualifications

• Understanding of audience data, digital advertising ecosystems and data-driven marketing.
• Proven success using data and insights to drive commercial outcomes.
• Excellent analytical, communication and stakeholder management skills.
• Ability to translate complex data into clear commercial recommendations.
• Experience in media, publishing, broadcast or digital advertising environments.

Responsibilities

• Develop data-led commercial solutions that drive client and revenue outcomes.
• Partner with Sales teams to deliver audience insights, targeting strategies and advertising solutions.
• Champion SWM's audience and data capabilities during client presentations and pitches.
• Analyse audience and campaign performance to uncover trends and opportunities.
• Support the development of new audience products, segments and commercial offerings.
• Drive collaboration across teams to strengthen SWM's data and audience proposition.
• Stay ahead of industry trends across data, digital advertising and ad tech.

Skills

Audience data

Advertising ecosystems

Data-driven marketing

Analytical skills

Stakeholder management

Job description

Seven West Media is seeking a Commercial Data Manager to lead the commercialisation and optimisation of our audience and data capabilities across our digital advertising products on a 12 month contract. Working at the intersection of data, sales and advertising technology, you’ll help deliver innovative audience solutions that drive campaign performance, client outcomes and revenue growth.

Partnering with Commercial, Audience Intelligence, Product and Technology teams, you’ll translate complex