Commercial Data & Audience Lead

Seven Network; Sydney; On-site; AUD 120,000 - 160,000; Full time

Benefits offered by this job

Exclusive discounts

wellness perks

recognition programs

Job summary

Seven West Media is seeking a Commercial Data Manager to lead the commercialisation and optimisation of audience and data capabilities across digital advertising products on a 12 month contract. You’ll partner with Commercial, Audience Intelligence, Product and Technology teams to translate complex data into meaningful insights that maximise value from SWM’s audience and data assets.

You will develop data-led commercial solutions, collaborate with Sales on targeting and advertising solutions,

Qualifications

• Experience with audience data, digital advertising ecosystems, and data-driven marketing.
• Proven ability to use data and insights to drive commercial outcomes.
• Excellent analytical, communication and stakeholder management skills.
• Ability to translate complex data into clear commercial recommendations.
• Experience within media, publishing, broadcast or digital advertising environments.

Responsibilities

• Develop data-led commercial solutions that drive client and revenue outcomes.
• Partner with Sales teams to deliver audience insights, targeting strategies and advertising solutions.
• Champion SWM’s audience and data capabilities during client presentations and pitches.
• Analyse audience and campaign performance to uncover trends and opportunities.
• Support the development of new audience products, segments and commercial offerings.
• Drive collaboration across teams to strengthen SWM’s data and audience proposition.
• Stay ahead of industry trends across data, digital advertising and ad tech.

Job description

Seven West Media is seeking a Commercial Data Manager to lead the commercialisation and optimisation of audience and data capabilities across digital advertising products on a 12 month contract. You’ll partner with Commercial, Audience Intelligence, Product and Technology teams to translate complex data into meaningful insights that maximise value from SWM’s audience and data assets.

You will develop data-led commercial solutions, collaborate with Sales on targeting and advertising solutions,